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Posts by category
- Category: Best Practices
- Tactical Advice from Three Global Marketing Leaders on Future Marketing Trends
- 5 Strategies Needed to Succeed in Your Retention Marketing Efforts
- Advice From Global CRM Leaders to Help You With Your Retention Strategy
- Retention Marketing Challenges: Advice from CRM Marketers
- 3 Customer Retention Tips From Global CRM Leaders You Can Easily Apply
- Private Messaging is the Future of Retention Marketing: Here’s How to Leverage the Channel
- Top Challenges Retention Marketers Face and How They Can Improve
- 5 Chatbot Copywriting Strategies That Drive Conversions and Sales (With Examples)
- Chatbot Use Cases That Work in eCommerce (With Enterprise Examples)
- Guided Selling in eCommerce: Definition, Benefits & Best Practices
- Zero Party Data: Definition, Importance, and Marketing Benefits
- Combining Digital Acquisition Channels with Offline Experiences
- Customer Expectations for Messaging with Brands
- How to Grow Your Audience on Messenger Using Different Entry Points
- Click to Messenger Ads: Build One to One Customer Relationships in High Intent Moments
- 4 Reasons Your Mobile Website Kills Your E-Commerce Conversions
- Why Marketers Don’t Need Custom Landing Pages to Personalize Post-Click Experiences
- 7 Stats That Show The Future of Marketing Is Mobile & Customer-First
- Why Consumers Are Choosing Messaging To Engage With Brands in 2021
- What Apple’s iOS 14 Privacy Updates Mean For Digital Advertisers
- 4 Ways Declared Data Solves Privacy Challenges for Digital Marketers
- The Marketer’s Guide to Facebook and Instagram Messenger Bots
- Everything Marketers Need to Know About Using Conversational Display Ads
- How Marketing Chatbots Can Combat Post-Holiday Budget and Ad Creative Challenges
- What to Look for When Choosing a Chatbot Provider for Your Enterprise Business
- The 9 Most Important Conversational Marketing Chatbot KPIs For Success
- 5 Inspiring Conversational Marketing Examples of Personalization at Scale
- 6 Steps To Developing The Perfect eCommerce Brand Your Customers Love
- eCommerce Marketing Best Practices for 2020 & Beyond
- 4 Key Principles For Improving Cross-Channel Branding
- The Top Performing Direct To Consumer Customer Acquisition Strategies for Social Media
- Customer Experience And Acquisition: Why The Two Go Hand in Hand in 2020
- 5 Conversational Messaging Best Practices To Convert Your Target Audience
- Ready for take-off – The ultimate checklist before you launch your chatbot
- 7 clever ideas to launch a chatbot campaign on social media
- Your Chatbot’s Personality Is The Key
- Category: Customer Interview
- Category: How To
- How to Take Part in Super Bowl Sunday: Tactical Advice from 3 Global Sports Marketers
- 5 Predictions to Help You Prepare for the Future of Retention Marketing
- 10 Easy Ways to Collect WhatsApp Business Opt-Ins & Tips to Increase Your Opt-In Rate
- Shifting Influencer Marketing and How to Stay Relevant for a New Social Media Generation – Podcast with Alanna Marder
- Here are the Top 3 Ways Respondents want Brands to Use Messaging (Based on Data)
- Use Cases to Monetize Your Messaging Audience with WhatsApp
- Here Are 3 Steps to Better Conversational Commerce
- How to Monetize Your Messaging Audience With Instagram Direct Message Automation 
- Grow Your Audience on Instagram Messaging with Entry Points
- How to Grow Your Audience on WhatsApp with Entry Points
- How to Fight Rising Customer Acquisition Costs in the Holiday Season with Messaging Audiences
- Conversational Commerce Platform in 2022: How to Choose the Right One for Your Business
- How Automotive Chatbots Are Bringing the Car Dealership Experience Online
- How to Improve Digital Communication With Customers to Drive Growth
- How Marketers Can Increase ROI Using Customer Intent Data from Chatbots
- A Deep Dive on Domain-Specific NLP and Generative Adversarial Networks
- How to Leverage Facebook Messenger Bots for Your Brand Marketing Strategy
- How to Use Facebook Messenger for Business to Drive Sales & Increase ROI
- How to Create a Declared Data Strategy For Business Development
- How to Market Your Business on Facebook: The Power of Social Listening & Conversational Marketing
- How to Segment Customers and Find Profitable Audiences
- How to Optimize Your eCommerce Conversion Funnel to Increase Conversion Rates
- 5 Strategies to Optimize Your Lead Generation Funnel to Increase Conversion Rates
- How to automatically open the messaging popup when a user visits your facebook page
- How to Submit your bot to Facebook Messenger Discovery
- What is a Facebook Bot Payload?
- How to apply for Facebook Messenger Subscription Messaging
- What is the 24+1 rule in Facebook Messenger?
- How to test your Click-to-Messenger Ads
- How to create Facebook click-to-Messenger Ads
- The marketer’s cheat sheet to Facebook’s latest newsfeed change
- The experts view — How to optimize Facebook Messenger conversations
- Category: Industry News
- Introducing the new Campaign Studio: Here’s how to re-engage customers on messaging channels in the holiday season
- How to Leverage the Top Trends in Retention Marketing
- Spectrm Secures $6.5 Million in Funding to Accelerate Next-Gen Conversational AI Engagement Platform
- Introducing the New Spectrm with Enterprise Messaging Capabilities and AI Tools
- Say hi to the new Spectrm AI 👋🪄
- Is Your Brand Messaging Customers on WhatsApp? Here are 3 Reasons Why You Should Be
- The Omnichannel Approach to Consumer Marketing in the Digital Era – Podcast With Cécile Moser
- WhatsApp Business Statistics 2024: Why WhatsApp is a Must Have Channel for Consumer Brands
- 400 Marketers Gave Us These 7 Insights into Their Conversational Marketing Efforts
- Spectrm Named a Bot Platform Leader in G2 Fall 2022 Report
- Scaling Purpose Driven eCommerce Brands with Samir Elkamouny
- Our Newest Report Found These 7 Stats on the State of Social Conversational Commerce
- Podcast With Mackensie Liberman: Using Marketing Chatbots to Drive Engagement and Sales
- An Overview of Meta’s Recurring Notifications and Use Cases for Brands
- Introducing One to One: the Conversational Marketing Podcast
- WhatsApp Business Pricing Sends Clear Message: It’s Not SMS
- 1:1 Marketing Personalization Stats Every Marketer Needs to Know
- Facebook’s Unification Between Messenger and Instagram Explained
- How Conversational Marketing is Helping Financial Businesses During COVID-19
- How COVID-19 Retail Challenges Can be Solved Through Conversational Marketing
- What You Need to Know About The Latest Facebook Messenger Update
- Facebook Introduces Spectrm as Key Messaging Partner at f8 Developer Conference
- 6 things you need to know about WhatsApp for Business
- Facebook killed mini-games – now they are back on Messenger and are a real growth hack for brands.
- What you need to know about GDPR and Facebook Messenger bots
- Boost chatbot engagement by learning-from Alexa and Siri
- Apple’s road to chatbots 🍎🤖
- Facebook just quietly launched a major update on the Messenger platform 🤖
- How Google’s new approach on media is helping startups
- Category: Marketing Trends
- 3 Essential Customer Retention Takeaways From Global CRM Leaders for 2023
- Why Measurement Creates Better Consumer Marketing
- Use Data to Answer Customer Questions Before They Even Ask Them
- Segmentation and Tailored Content: Key Strategies for Customer Retention from Voi Technology
- iRobot’s Erin Bonsang on the Importance of Shifting and Pivoting Quickly in Retention and Lifecycle Marketing
- Incrementality in B2C Digital Marketing: How to Compare Channels for Better Results with Parachute Home’s Kyle Webber
- Karan Gupta: How to Build CRM That Will Scale Through Unification, Orchestration, and Personalization
- Nationwide’s VP of Personal Lines Marketing on Providing Care at Scale Throughout the Customer Journey
- Watching the Trends: The Positive Present and Tech-Filled Future of Marketing – Podcast with Erik Huberman
- The Latest Instagram Statistics & Trends in 2024
- Increasing Confidence and Success in Consumer Marketing by Measuring Everything – Podcast with Aaron Zagha
- How Big Brands Can Anticipate Customers’ Needs and Meet Them with Personalization – Podcast With Leah Sushelsky
- Why Conversational Analytics is the Future of Data Collection in Digital Marketing
- Conversational AI Platform Guide: Benefits, Trends & Choosing the Right One
- Hannah Craik: The Value of Service Personalization in One to One Marketing – Podcast Episode
- Messaging App Statistics 2024: The Most Popular Messaging Platforms & Beyond
- How Marketers Can Unlock the Power of Conversational AI – Podcast With Arte Merritt
- Entertaining Social Content to Connect with Modern Consumers – Podcast With Joe Anhalt
- Podcast Episode: Reach Personalization at Scale With Michael Brandt
- Podcast with Daniele Sghedoni about Zero-Party Data and the Future of Marketing
- Conversational Commerce: How E-Commerce Chatbots are Revolutionizing Online Shopping
- Why You Should Be Leveraging Messenger Chatbots for your Facebook Messenger Ads in 2021
- Customer Experience Trends to Watch in 2020 and Beyond
- 3 Reasons to Get a Marketing Chatbot With Advanced NLP and Machine Learning
- 2020 Facebook Usage Statistics & Trends
- How Conversational Marketing is Helping Automotive Companies Get Back to Normal After COVID-19
- 10 Benefits of Chatbot Marketing
- How to Improve Your Digital Customer Experience Strategy With Personalized Marketing
- How Personalization in Digital Marketing Improves Conversion Rates & Increases ROI
- How Personalizing Brand Experiences with Messenger Bots Can Scale Business Growth
- Why Industry Leaders are Building AI Chatbots to Increase Engagement on Facebook
- How Guided Shopping Chatbots Amplify eCommerce Marketing Efforts & Improve ROI
- Why Facebook Chatbots Are The Perfect Growth Hack For Direct To Consumer Brands
- Digital Remote Communication with Customers in Extraordinary Times
- How Chatbots and Conversational Intelligence Drives Enterprise Revenue
- Beyond The Hype: What is a Chatbot & How to Leverage The Biggest Marketing Opportunity of The Next 5 Years
- The Most Important 2021 E-Commerce Trends From Spectrm’s Industry Report
- Why Conversational Marketing Helps You Beat Ad Fatigue & Convert More Customers
- What Facebook’s Shift to a Social Network Built Around Messaging Means For Your Marketing
- How brands damage customer relationships on Facebook
- How leading Facebook brands fail to convert their customers
- How brands are failing to deliver positive customer experiences on Facebook
- Follow the money: Why messaging is disrupting payments
Portfolios
- Proximus drives app retention and revenue per user with recurring notifications on Instagram.
- Rewe Grows In-Store Sales With Digital Flyers Via Private DMs on Instagram
- Zalando Boosts Sales With Special Offers During Live Shopping on Messenger
- GSN Games Acquires App Users With Daily Offers on Messenger
- Omio Increases Ticket Sales With Automated FAQs on Instagram
- Uber Eats Acquires App Users With Private Offers on Messenger
- Deichmann Converts Customers With A Shoe Finder Bot on Messenger
- Beliani Acquires New Customers With Personalized Recommendations on Messenger
- Volkswagen Generates More Leads at Lower Costs on Messenger
- MVF Acquires New Leads for Their Client By Collecting Data on Messenger
- Breitling Turns Engaged Users Into Buyers With Automated Instagram DMs
- Deichmann Turns Instagram Story Reactions Into Sales with DM Automation
- Premier League Boosts App Retention With In-App Prizes Sent on Messenger
- 6thStreet Wins New Customers With a Shoe Finder Bot on Messenger
- United Nations Promotes Their Campaign By Educating People on Messenger
- Stadium Goods Recommends Personalized Best Sellers on Messenger
- Hello Fresh Increased Order Volume With Discounts Sent on WhatsApp
- Pandora Improves CAC With an Automated Messenger Experience
- Daraz Builds Audiences on WhatsApp With Personal Discounts
- Save The Children Messenger Success Story
- Anytime Conversational Display Ads Success Story
- Virgin Media Conversational Display Ads Success Story
- Telekom AdLingo
- Ford AdLingo
- Renault Conversational Display Ads
- Purple Conversational Display Ads
- Groupon Conversational Display Ads
- BetterMe Success Story
- CoppaFeel! Success Story
- Vogue
- Telekom Success Story
- Revolution Race
- Hungryroot
- Next
- Hertha BSC
- Clarins
- Red Bull
- Daniel Wellington
- HRA Pharma
- Bosch
- German Army
- Browns
- Ford
- Happy Socks
- CNN
Automotive
- Top 7 Most Luxurious Cars Of 2023 – Looking For Your Next Ride?
- The Rise of Autonomous Vehicles: Navigating the Road Ahead
- Unveiling the Future of Electric Vehicles: Advancements Redefining Automotive Innovation
Podcasts
- Beiersdorf's Axel Adida on Staying Relevant with Your Strategies, Skills, and Technologies
- Hear.com's Nadine Fuller on Nurture Customer Journeys and Quality of Life
- StockX's Jacob Fenton on Building Authentic and Organic Engagement
- Arktic's Adalia Cuesta Bergstrom on the Best Ways to Design Chatbot Conversations
- Portland Trail Blazers's Kevin Kinghorn on Driving Fandom Through Authenticity and Consistency
- Anywhere Real Estate's David Marine on Continuing the Legacy of Ingenuity at Coldwell Banker
- General Mills' Jay Picconatto on Better Ways to Collect and Use Data to Personalize Customer Experiences
- Blinkist's Jelena Zbijowski on How Subscription Businesses Can Succeed in CRM
- Consumer Cellular's Chase Young on Cultivating Personal Connections Through Unique Channels
- Freepik's Álvaro Castañeda on Creating Relevance Through Personalization
- GoPro's Rick Loughery on Speaking Authentically to Your Customer Niches
- RITE AID's Jeanniey Walden on Personalized Experiences for Customers and Community
- Mastercard's Raja Rajamannar on Why We Need to Rethink Traditional Marketing
- Google's Stephanie Horton on Solving Customer Pain Points with Experimentation and Creativity
- The Houston Texans’s Doug Vosik on Satisfying Fans and Keeping Them Engaged
- Marketing VP from The Green Bay Packers on Fan Engagement
- One to One Consumer Marketing Podcast Vision from Max Koziolek
- Personalized Customer Retention with Warner Bros. Discovery VP
- Why Personalization at Scale Starts with Well-Managed Data
- How to Build More Rapport with Customers
- State of B2C Customer Retention Roundtable
- How to Build Customer Relationships Through Exchanging Value
- Quest Diagnostics' Jordan Womack on the "Average Customer"
- Human-to-Human Marketing Strategy with Luisa Fernanda Muñoz
- William Ferrell on Personalization, Value, and Audience
- Keeping Your Brand Top-of-Mind with francesca’s Amanda Long
- Creating Fresh Customer Experiences with Pressed's Georgia Price
- How Data Drives Relationships and Engagement
- The Discipline and Possibility of Lifecycle Marketing
- Customer Retention and Data Privacy Regulation Challenges
- Create Better Consumer Marketing with Measurement
- Use Data to Answer Customer Questions Before They Ask
- Key Strategies for Customer Retention
- Importance of Pivoting Quickly in Lifecycle Marketing
- Incrementality in B2C Digital Marketing: Channel Comparison
- How to Build CRM That Scales Through Unification
- Providing Care at Scale Throughout the Customer Journey
- The Positive Present and Tech-Filled Future of Marketing Trends
- Increasing Confidence and Success in Consumer Marketing
- Anticipate Customer Needs and Meet Them with Personalization
- Influencer Marketing and Staying Relevant
- The Omnichannel Approach to Consumer Marketing
- The Value of Service Personalization in One to One Marketing
- How Marketers Can Unlock the Power of Conversational AI
- Entertaining Social Content to Connect with Modern Consumers
- Brand Messaging Evolution to Reach Personalization at Scale
- Combining Digital Acquisition Channels and Offline Experience
- Why Zero-Party Data is the Future of Marketing
- Conversational Marketing for eCommerce Brands
- Bring the Power of Conversational AI to Your Marketing Program
- Chatbot Marketing to Increase Revenue and Customer LTV
- Scaling a Conversational Marketing Program
Playbooks
- Activate customers from your CRM on WhatsApp with private offers and loyalty programs
- Drive app retention by engaging users with exclusive content and prizes on Messenger
- Increase ticket sales with personalized offers and FAQ automation in Instagram DMs
- Re-engage customers with personalized loyalty offers on WhatsApp
- Mobile apps grow revenue by increasing app retention with Messenger
- Mobile apps increase acquisition by sending private offers on Messenger
- Fashion brands boost sales with guided shopping experiences on Messenger
- Automotive brands generate more leads at lower costs with buyer journeys on Messenger
- Fashion brands boost sales with messaging during live shopping events
Resources
- [Report] Voice of the Enterprise CMO 2024
- [Webinar] Introduction to Conversation Design
- [Report] State of B2C Customer Retention
- [Webinar] Grow Customer LTV with Messaging
- [Report] State of Social Conversational Commerce 2023
- [Report] The State of WhatsApp Business Messaging
- [Guide] How to Grow and Engage Your Instagram Messaging Audience with Entry Points
- [Guide] How to Grow and Engage Your WhatsApp Business Audience with Entry Points
- [Guide] How to Grow and Engage Your Facebook Messenger Audience with Entry Points
- [Checklist] 5 Steps to Launch a Recurring Notifications Engagement Strategy on Messenger
- [Report] State of B2C Conversational Marketing 2022
- [Playbook] How to Use Recurring Notifications on Messenger to Build Long Term Customer Relationships That Drive Sales
- [Report] State of Social Conversational Commerce 2022
- [Fact Sheet] Conversational Commerce Use Cases for Messenger
- [Fact Sheet] Conversational Marketing Use Cases for WhatsApp Business
- [Playbook] How Instagram DM Automation Powers Smarter Social Commerce
- [Webinar] How Messenger Enables First Party Data Personalization in a Privacy-First World
- Intro to Conversational Marketing
- Messaging Channels: Facebook Messenger
- Messaging Channels: Instagram Messaging
- Messaging Channels: Google AdLingo
- Messaging Channels: Google Business Messages
- Messaging Channels: WhatsApp for Business
- Best Practices: What is the Conversational Marketing Funnel?
- Best Practices: How to Iterate and Optimize Conversation Funnels
- Best Practices: How to Design Conversation Funnels that Perform
- Best Practices: Success Stories and Case Studies
- How Messaging Helps Overcome iOS 14 and Cookie Deprecation Challenges for Marketers
- [Guide] How Messenger Enables 1st Party Data Personalization Post iOS 14
- [Infographic] The Growth of Messaging Apps: Statistics Marketers Must Know
- [Playbook] The D2C Conversational Marketing Playbook for Ecommerce
- [Report] E-Commerce Trends 2021 - Innovation & Personalization
- [Infographic] 2020 Instagram Usage Statistics & Trends
- [Guide] How to Get Started with Instagram Messaging Automation
- [Infographic] 10 Facebook Statistics Marketers Can't Afford to Miss
- [Report] The Effects of COVID-19 on Retail & the Shift to eCommerce
- [Webinar] Accelerate Business Recovery with Conversational Display Ads
- [Webinar] Conversational Commerce DTC Display Ads
- [Webinar] Accelerate Customer Acquisition with Conversational Display Ads
- [Guide] How to Build a Click to Messenger Campaign on Facebook Optimized for Conversions
- [Whitepaper] The Messenger Performance Report: How Brands Drive Conversion on Facebook
- [Report] Gartner Cool Vendors in Natural Language Technology 2020 Report
- [Whitepaper] WhatsApp for Business: What You Need To Know
- [Whitepaper] GDPR: What It Means for Enterprise Messaging