Marketing strategy insights, conversational best practices and industry news

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Introducing the New Spectrm with Enterprise Messaging Capabilities and AI Tools

zero party data zero vs first party data article

Zero Party Data: Definition, Importance, and Marketing Benefits

grow your audience on messenger

How to Grow Your Audience on Messenger Using Different Entry Points

01

MARKETING TRENDS

Messaging App Statistics: The Most Popular Messaging Platforms in 2024 & Beyond

02

MARKETING TRENDS

WhatsApp Business Statistics 2024: Why WhatsApp is a Must Have Channel for Consumer Brands

03

MARKETING TRENDS

The Latest Instagram Statistics & Trends in 2024

All Best Practices Customer Interview How To Industry News Marketing Trends

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Marketing Trends

LLM Use Cases to Level Up Your E-Commerce Chatbot – With Examples

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Marketing Trends

Transforming Offer Communication: Combining Conversational Display Ads and Unique Voucher Codes

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Marketing Trends

Supercharging Conversational Display Ads with LLMs: How Generative AI is Revolutionizing Display Advertising

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Marketing Trends

Generative AI Chatbot in E-Commerce: Benefits and Use Cases

state of b2c customer retention report chart 31

5 Strategies Needed to Succeed in Your Retention Marketing Efforts

Campaign Studio blog image

Introducing the new Campaign Studio: Here’s how to re-engage customers on messaging channels in the holiday season

state of b2c customer retention report chart 3

How to Leverage the Top Trends in Retention Marketing

state of b2c customer retention report chart 29

Private Messaging is the Future of Retention Marketing: Here’s How to Leverage the Channel

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Spectrm Secures $6.5 Million in Funding to Accelerate Next-Gen Conversational AI Engagement Platform

spring release blog image showing the roi dashboard feature

Introducing the New Spectrm with Enterprise Messaging Capabilities and AI Tools

Spectrm generative AI GPT integration blog image

Say hi to the new Spectrm AI 👋🪄

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10 Easy Ways to Collect WhatsApp Business Opt-Ins & Tips to Increase Your Opt-In Rate

chatbot copywriting strategies personalization statistics

5 Chatbot Copywriting Strategies That Drive Conversions and Sales (With Examples)

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Marketing Trends

Why Conversational Analytics is the Future of Data Collection in Digital Marketing

Is Your Brand Messaging Customers on WhatsApp? Here are 3 Reasons Why You Should Be

spectrm conversational ai

Marketing Trends

Conversational AI Platform Guide: Benefits, Trends & Choosing the Right One

chatbot use cases blog feature image

Chatbot Use Cases That Work in eCommerce (With Enterprise Examples)

Spectrm Bot Platform Leader in G2 blog image

Spectrm Named a Bot Platform Leader in G2 Fall 2022 Report

zero party data zero vs first party data article

Zero Party Data: Definition, Importance, and Marketing Benefits

whatsapp use cases to monetize your audience

Use Cases to Monetize Your Messaging Audience with WhatsApp

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Customer Expectations for Messaging with Brands

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Here Are 3 Steps to Better Conversational Commerce

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How to Monetize Your Messaging Audience With Instagram Direct Message Automation

how to grow your audience on instagram

Grow Your Audience on Instagram Messaging with Entry Points

How to Grow Your Audience on WhatsApp with Entry Points

grow your audience on messenger

How to Grow Your Audience on Messenger Using Different Entry Points

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An Overview of Meta’s Recurring Notifications and Use Cases for Brands

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Click to Messenger Ads: Build One to One Customer Relationships in High Intent Moments

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Conversational Commerce Platform in 2022: How to Choose the Right One for Your Business

woman getting keys to car

How Automotive Chatbots Are Bringing the Car Dealership Experience Online

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WhatsApp Business Pricing Sends Clear Message: It’s Not SMS

Woman smiling while using phone (1)

4 Reasons Your Mobile Website Kills Your E-Commerce Conversions

Man smiling and talking on phone (1)

Why Marketers Don’t Need Custom Landing Pages to Personalize Post-Click Experiences

Best Practices, Marketing Trends

7 Stats That Show The Future of Marketing Is Mobile & Customer-First

Best Practices, Marketing Trends

Why Consumers Are Choosing Messaging To Engage With Brands in 2021

1:1 Marketing Personalization Stats Every Marketer Needs to Know

IDFA on iOS 14

Best Practices, Marketing Trends

What Apple’s iOS 14 Privacy Updates Mean For Digital Advertisers

People addressing GDPR

Best Practices, Marketing Trends

4 Ways Declared Data Solves Privacy Challenges for Digital Marketers

How To, Marketing Trends

How to Improve Digital Communication With Customers to Drive Growth

Man using chatbot on Messenger

The Marketer’s Guide to Facebook and Instagram Messenger Bots

Conversation with customers

Everything Marketers Need to Know About Using Conversational Display Ads

How Marketing Chatbots Can Combat Post-Holiday Budget and Ad Creative Challenges

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What to Look for When Choosing a Chatbot Provider for Your Enterprise Business

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The 9 Most Important Conversational Marketing Chatbot KPIs For Success

Marketing Trends

Customer Experience Trends to Watch in 2020 and Beyond

COVID financial

How Conversational Marketing is Helping Financial Businesses During COVID-19

Tiny woman using mobile assistant with chatbot

5 Inspiring Conversational Marketing Examples of Personalization at Scale

How Marketers Can Increase ROI Using Customer Intent Data from Chatbots

Statistics

A Deep Dive on Domain-Specific NLP and Generative Adversarial Networks

6 Steps To Developing The Perfect eCommerce Brand Your Customers Love

Marketing Trends

3 Reasons to Get a Marketing Chatbot With Advanced NLP and Machine Learning

Covid auto industry

Marketing Trends

How Conversational Marketing is Helping Automotive Companies Get Back to Normal After COVID-19

Retail

How COVID-19 Retail Challenges Can be Solved Through Conversational Marketing

How to Use Facebook Messenger for Business to Drive Sales & Increase ROI

Chatbot Marketing illustration

Marketing Trends

10 Benefits of Chatbot Marketing

Best Practices, How To

4 Key Principles For Improving Cross-Channel Branding

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Marketing Trends

How Chatbots and Conversational Intelligence Drives Enterprise Revenue

Pixel manager

How to Segment Customers and Find Profitable Audiences

woman cheers after increasing e-commerce conversion rates by optimizing conversion funnel

How to Optimize Your eCommerce Conversion Funnel to Increase Conversion Rates

man learning about conversion rate optimization for lead generation funnels on his phone in cafe

5 Strategies to Optimize Your Lead Generation Funnel to Increase Conversion Rates

woman-online-shopping

Marketing Trends

The Most Important 2021 E-Commerce Trends From Spectrm’s Industry Report

woman in office asking on phone what is a facebook bot payload?

What is a Facebook Bot Payload?

business men talking about what you need to know about Whatsapp for business

6 things you need to know about WhatsApp for Business

Marketing Trends

Follow the money: Why messaging is disrupting payments

Ready for take-off – The ultimate checklist before you launch your chatbot

Boost chatbot engagement by learning-from Alexa and Siri

Apple’s road to chatbots 🍎🤖

Your Chatbot’s Personality Is The Key

How Google’s new approach on media is helping startups

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