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Marketing strategy insights, conversational best practices and industry news

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Spectrm Secures $6.5 Million in Funding to Accelerate Next-Gen Conversational AI Engagement Platform 

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Introducing the New Spectrm with Enterprise Messaging Capabilities and AI Tools

Gaz Alushi, President, Measurement and Analytics, Whalar on Consumer Marketing

Why Measurement Creates Better Consumer Marketing

Peter Klein, Vice President of Customer Growth and Retention at Ideal Living - Use Data to Answer Customer Questions

Use Data to Answer Customer Questions Before They Even Ask Them

Carl-Adam Markborn, the head of CRM at Voi Technology, on the importance of customer retention

Segmentation and Tailored Content: Key Strategies for Customer Retention from Voi Technology

iRobot’s Erin Bonsang on the Importance of Retention and Lifecycle Marketing

iRobot’s Erin Bonsang on the Importance of Shifting and Pivoting Quickly in Retention and Lifecycle Marketing

Kyle Webber, Director of Performance Marketing at Parachute Home on incrementality in B2C digital marketing

Incrementality in B2C Digital Marketing: How to Compare Channels for Better Results with Parachute Home’s Kyle Webber

Karan Gupta: How to Build CRM That Will Scale Through Unification, Orchestration, and Personalization

Tiffany Grinstead on providing care at scale throughout the customer journey.

Nationwide’s VP of Personal Lines Marketing on Providing Care at Scale Throughout the Customer Journey

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Say hi to the new Spectrm AI 👋🪄

Erik Huberman, CEO & Founder of Hawke Media on marketing trends

Watching the Trends: The Positive Present and Tech-Filled Future of Marketing – Podcast with Erik Huberman

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The Latest Instagram Statistics & Trends in 2023

Aaron Zagha, Chief Marketing Officer at Newton Baby on consumer marketing

Increasing Confidence and Success in Consumer Marketing by Measuring Everything – Podcast with Aaron Zagha

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10 Easy Ways to Collect WhatsApp Business Opt-Ins & Tips to Increase Your Opt-In Rate 

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5 Chatbot Copywriting Strategies That Drive Conversions and Sales (With Examples)

Leah Sushelsky, Director Of Communications and Public Relations at on customer needs

How Big Brands Can Anticipate Customers’ Needs and Meet Them with Personalization – Podcast With Leah Sushelsky

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Why Conversational Analytics is the Future of Data Collection in Digital Marketing

Is Your Brand Messaging Customers on WhatsApp? Here are 3 Reasons Why You Should Be

alanna marder podcast episode shifting influencer marketing

Shifting Influencer Marketing and How to Stay Relevant for a New Social Media Generation – Podcast with Alanna Marder

spectrm conversational ai

Conversational AI Platform Guide: Benefits, Trends & Choosing the Right One