Marketing strategy insights, conversational best practices and industry news

spring release blog image showing the roi dashboard feature

Introducing the New Spectrm with Enterprise Messaging Capabilities and AI Tools

zero party data zero vs first party data article

Zero Party Data: Definition, Importance, and Marketing Benefits

grow your audience on messenger

How to Grow Your Audience on Messenger Using Different Entry Points

01

MARKETING TRENDS

Messaging App Statistics: The Most Popular Messaging Platforms in 2023 & Beyond

02

MARKETING TRENDS

WhatsApp Business Statistics 2023: Why WhatsApp is a Must Have Channel for Consumer Brands

03

MARKETING TRENDS

The Latest Instagram Statistics & Trends in 2023

All Best Practices Customer Interview How To Industry News Marketing Trends Uncategorized

state of b2c customer retention report chart 3

How to Leverage the Top Trends in Retention Marketing

customer retention tips

3 Customer Retention Tips From Global CRM Leaders You Can Easily Apply

state of b2c customer retention report chart 29

Private Messaging is the Future of Retention Marketing: Here’s How to Leverage the Channel

Marketing Trends

3 Essential Customer Retention Takeaways From Global CRM Leaders for 2023

retention marketer report byline

Top Challenges Retention Marketers Face and How They Can Improve

series b funding announcement blog image

Spectrm Secures $6.5 Million in Funding to Accelerate Next-Gen Conversational AI Engagement Platform

spring release blog image showing the roi dashboard feature

Introducing the New Spectrm with Enterprise Messaging Capabilities and AI Tools

Gaz Alushi, President, Measurement and Analytics, Whalar on Consumer Marketing

Marketing Trends

Why Measurement Creates Better Consumer Marketing

Peter Klein, Vice President of Customer Growth and Retention at Ideal Living - Use Data to Answer Customer Questions

Marketing Trends

Use Data to Answer Customer Questions Before They Even Ask Them

Carl-Adam Markborn, the head of CRM at Voi Technology, on the importance of customer retention

Marketing Trends

Segmentation and Tailored Content: Key Strategies for Customer Retention from Voi Technology

iRobot’s Erin Bonsang on the Importance of Retention and Lifecycle Marketing

Marketing Trends

iRobot’s Erin Bonsang on the Importance of Shifting and Pivoting Quickly in Retention and Lifecycle Marketing

Marketing Trends

Karan Gupta: How to Build CRM That Will Scale Through Unification, Orchestration, and Personalization

Spectrm generative AI GPT integration blog image

Say hi to the new Spectrm AI 👋🪄

Aaron Zagha, Chief Marketing Officer at Newton Baby on consumer marketing

Marketing Trends

Increasing Confidence and Success in Consumer Marketing by Measuring Everything – Podcast with Aaron Zagha

whatsapp business opt-in policy blog feature image

10 Easy Ways to Collect WhatsApp Business Opt-Ins & Tips to Increase Your Opt-In Rate

chatbot copywriting strategies personalization statistics

5 Chatbot Copywriting Strategies That Drive Conversions and Sales (With Examples)

Leah Sushelsky, Director Of Communications and Public Relations at GlassesUSA.com on customer needs

Marketing Trends

How Big Brands Can Anticipate Customers’ Needs and Meet Them with Personalization – Podcast With Leah Sushelsky

conversational analytics image

Marketing Trends

Why Conversational Analytics is the Future of Data Collection in Digital Marketing

Is Your Brand Messaging Customers on WhatsApp? Here are 3 Reasons Why You Should Be

spectrm conversational ai

Marketing Trends

Conversational AI Platform Guide: Benefits, Trends & Choosing the Right One

Cécile Moser, Head of Marketing & Communication at Jelmoli on consumer marketing

The Omnichannel Approach to Consumer Marketing in the Digital Era – Podcast With Cécile Moser

whatsapp business statistics article image

WhatsApp Business Statistics 2023: Why WhatsApp is a Must Have Channel for Consumer Brands

chatbot use cases blog feature image

Chatbot Use Cases That Work in eCommerce (With Enterprise Examples)

Marketing Trends

How Marketers Can Unlock the Power of Conversational AI – Podcast With Arte Merritt

Here are the Top 3 Ways Respondents want Brands to Use Messaging (Based on Data)

guided selling in eCommerce blog feature image

Guided Selling in eCommerce: Definition, Benefits & Best Practices

Spectrm Bot Platform Leader in G2 blog image

Spectrm Named a Bot Platform Leader in G2 Fall 2022 Report

zero party data zero vs first party data article

Zero Party Data: Definition, Importance, and Marketing Benefits

Marketing Trends

Podcast Episode: Reach Personalization at Scale With Michael Brandt

Google's Business Messages use cases emoji image

Use Cases for Marketers to Monetize an Audience With Google’s Business Messages

podcast with stephan lukac

Combining Digital Acquisition Channels with Offline Experiences

whatsapp use cases to monetize your audience

Use Cases to Monetize Your Messaging Audience with WhatsApp

podcast with daniele sghedoni

Marketing Trends

Podcast with Daniele Sghedoni about Zero-Party Data and the Future of Marketing

chart about messaging with a company in the United States

Customer Expectations for Messaging with Brands

podcast episode samir cover

Scaling Purpose Driven eCommerce Brands with Samir Elkamouny

chart about messaging in the European Union and United States

Here Are 3 Steps to Better Conversational Commerce

instagram direct messages automation article image

How to Monetize Your Messaging Audience With Instagram Direct Message Automation

social conversational commerce report blog article

Our Newest Report Found These 7 Stats on the State of Social Conversational Commerce

how to grow your audience on instagram

Grow Your Audience on Instagram Messaging with Entry Points

grow your audience with entry points

How to Grow Your Audience with Entry Points for Google’s Business Messages

How to Grow Your Audience on WhatsApp with Entry Points

spectrm podcast episode with mackensie liberman

Podcast With Mackensie Liberman: Using Marketing Chatbots to Drive Engagement and Sales

rising customer acquisition costs article image with emojis

How to Fight Rising Customer Acquisition Costs in the Holiday Season with Messaging Audiences

grow your audience on messenger

How to Grow Your Audience on Messenger Using Different Entry Points

recurring notifications image

An Overview of Meta’s Recurring Notifications and Use Cases for Brands

Young women showing a Facebook Messenger icon

Click to Messenger Ads: Build One to One Customer Relationships in High Intent Moments

Introducing One to One: the Conversational Marketing Podcast

illustration about conversational commerce platform

Conversational Commerce Platform in 2022: How to Choose the Right One for Your Business

woman getting keys to car

How Automotive Chatbots Are Bringing the Car Dealership Experience Online

whatsapp messaging illustration

WhatsApp Business Pricing Sends Clear Message: It’s Not SMS

Woman smiling while using phone (1)

4 Reasons Your Mobile Website Kills Your E-Commerce Conversions

Man smiling and talking on phone (1)

Why Marketers Don’t Need Custom Landing Pages to Personalize Post-Click Experiences

Best Practices, Marketing Trends

7 Stats That Show The Future of Marketing Is Mobile & Customer-First

Best Practices, Marketing Trends

Why Consumers Are Choosing Messaging To Engage With Brands in 2021

1:1 Marketing Personalization Stats Every Marketer Needs to Know

IDFA on iOS 14

Best Practices, Marketing Trends

What Apple’s iOS 14 Privacy Updates Mean For Digital Advertisers

People addressing GDPR

Best Practices, Marketing Trends

4 Ways Declared Data Solves Privacy Challenges for Digital Marketers

Typing on Google

Google’s Business Messages Explained for Marketers: Use Cases, Features and Benefits

How To, Marketing Trends

How to Improve Digital Communication With Customers to Drive Growth

Man using chatbot on Messenger

The Marketer’s Guide to Facebook and Instagram Messenger Bots

Conversation with customers

Everything Marketers Need to Know About Using Conversational Display Ads

How Marketing Chatbots Can Combat Post-Holiday Budget and Ad Creative Challenges

Vector image of woman and checklist

What to Look for When Choosing a Chatbot Provider for Your Enterprise Business

Man analyzing chatbot KPI (1)

The 9 Most Important Conversational Marketing Chatbot KPIs For Success

How To, Industry News

What Is Google’s Business Messages and How Can It Benefit Your Marketing

Marketing Trends

Customer Experience Trends to Watch in 2020 and Beyond

COVID financial

How Conversational Marketing is Helping Financial Businesses During COVID-19

Tiny woman using mobile assistant with chatbot

5 Inspiring Conversational Marketing Examples of Personalization at Scale

How Marketers Can Increase ROI Using Customer Intent Data from Chatbots

Statistics

A Deep Dive on Domain-Specific NLP and Generative Adversarial Networks

6 Steps To Developing The Perfect eCommerce Brand Your Customers Love

Marketing Trends

3 Reasons to Get a Marketing Chatbot With Advanced NLP and Machine Learning

Covid auto industry

Marketing Trends

How Conversational Marketing is Helping Automotive Companies Get Back to Normal After COVID-19

Retail

How COVID-19 Retail Challenges Can be Solved Through Conversational Marketing

How to Use Facebook Messenger for Business to Drive Sales & Increase ROI

Chatbot Marketing illustration

Marketing Trends

10 Benefits of Chatbot Marketing

Best Practices, How To

4 Key Principles For Improving Cross-Channel Branding

Faceboot messenger bot for guided shopping

Marketing Trends

How Chatbots and Conversational Intelligence Drives Enterprise Revenue

Pixel manager

How to Segment Customers and Find Profitable Audiences

woman cheers after increasing e-commerce conversion rates by optimizing conversion funnel

How to Optimize Your eCommerce Conversion Funnel to Increase Conversion Rates

man learning about conversion rate optimization for lead generation funnels on his phone in cafe

5 Strategies to Optimize Your Lead Generation Funnel to Increase Conversion Rates

woman-online-shopping

Marketing Trends

The Most Important 2021 E-Commerce Trends From Spectrm’s Industry Report

woman in office asking on phone what is a facebook bot payload?

What is a Facebook Bot Payload?

business men talking about what you need to know about Whatsapp for business

6 things you need to know about WhatsApp for Business

Marketing Trends

Follow the money: Why messaging is disrupting payments

Ready for take-off – The ultimate checklist before you launch your chatbot

Boost chatbot engagement by learning-from Alexa and Siri

Apple’s road to chatbots 🍎🤖

Your Chatbot’s Personality Is The Key

How Google’s new approach on media is helping startups

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65);}.wp-block-audio{margin:0 0 1em;}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em;}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65);}.wp-block-embed{margin:0 0 1em;}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65);}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65);}.wp-block-image{margin:0 0 1em;}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em;}.wp-block-pullquote cite,.wp-block-pullquote footer,.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase;}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em;}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative;}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em;}.wp-block-quote.has-text-align-center{border:none;padding-left:0;}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote.is-style-plain{border:none;}.wp-block-search .wp-block-search__label{font-weight:700;}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em;}:where(.wp-block-group.has-background){padding:1.25em 2.375em;}.wp-block-separator.has-css-opacity{opacity:.4;}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;}.wp-block-separator.has-alpha-channel-opacity{opacity:1;}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px;}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px;}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px;}.wp-block-table{margin:0 0 1em;}.wp-block-table td,.wp-block-table th{word-break:normal;}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65);}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65);}.wp-block-video{margin:0 0 1em;}.wp-block-template-part.has-background{margin-bottom:0;margin-top:0;padding:1.25em 2.375em;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}img[data-dominant-color]:not(.has-transparency){background-color:var(--dominant-color);}.elementor-heading-title{padding:0;margin:0;line-height:1;}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit;}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px;}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px;}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px;}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px;}.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x;}.elementor-widget-divider .elementor-divider{display:flex;}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%;}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0;}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size);}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr;}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center;}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:"";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color);}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100;}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none;}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0;}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100;}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none;}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0;}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color);}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none;}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url);}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto;}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round;}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl;}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow);}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff;}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px;}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em;}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px;}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block;}.elementor-widget-image{text-align:center;}.elementor-widget-image a{display:inline-block;}.elementor-widget-image a img[src$=".svg"]{width:48px;}.elementor-widget-image img{vertical-align:middle;display:inline-block;}.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0;}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid;}.elementor-widget-social-icons .elementor-grid{grid-column-gap:var(--grid-column-gap,5px);grid-row-gap:var(--grid-row-gap,5px);grid-template-columns:var(--grid-template-columns);justify-content:var(--justify-content,center);justify-items:var(--justify-content,center);}.elementor-icon.elementor-social-icon{font-size:var(--icon-size,25px);line-height:var(--icon-size,25px);width:calc(var(--icon-size,25px) + ( 2 * var(--icon-padding,.5em) ));height:calc(var(--icon-size,25px) + ( 2 * var(--icon-padding,.5em) ));}.elementor-social-icon{--e-social-icon-icon-color:#fff;display:inline-flex;background-color:#69727d;align-items:center;justify-content:center;text-align:center;cursor:pointer;}.elementor-social-icon i{color:var(--e-social-icon-icon-color);}.elementor-social-icon svg{fill:var(--e-social-icon-icon-color);}.elementor-social-icon:last-child{margin:0;}.elementor-social-icon:hover{opacity:.9;color:#fff;}.elementor-social-icon-android{background-color:#a4c639;}.elementor-social-icon-apple{background-color:#999;}.elementor-social-icon-behance{background-color:#1769ff;}.elementor-social-icon-bitbucket{background-color:#205081;}.elementor-social-icon-codepen{background-color:#000;}.elementor-social-icon-delicious{background-color:#39f;}.elementor-social-icon-deviantart{background-color:#05cc47;}.elementor-social-icon-digg{background-color:#005be2;}.elementor-social-icon-dribbble{background-color:#ea4c89;}.elementor-social-icon-elementor{background-color:#d30c5c;}.elementor-social-icon-envelope{background-color:#ea4335;}.elementor-social-icon-facebook,.elementor-social-icon-facebook-f{background-color:#3b5998;}.elementor-social-icon-flickr{background-color:#0063dc;}.elementor-social-icon-foursquare{background-color:#2d5be3;}.elementor-social-icon-free-code-camp,.elementor-social-icon-freecodecamp{background-color:#006400;}.elementor-social-icon-github{background-color:#333;}.elementor-social-icon-gitlab{background-color:#e24329;}.elementor-social-icon-globe{background-color:#69727d;}.elementor-social-icon-google-plus,.elementor-social-icon-google-plus-g{background-color:#dd4b39;}.elementor-social-icon-houzz{background-color:#7ac142;}.elementor-social-icon-instagram{background-color:#262626;}.elementor-social-icon-jsfiddle{background-color:#487aa2;}.elementor-social-icon-link{background-color:#818a91;}.elementor-social-icon-linkedin,.elementor-social-icon-linkedin-in{background-color:#0077b5;}.elementor-social-icon-medium{background-color:#00ab6b;}.elementor-social-icon-meetup{background-color:#ec1c40;}.elementor-social-icon-mixcloud{background-color:#273a4b;}.elementor-social-icon-odnoklassniki{background-color:#f4731c;}.elementor-social-icon-pinterest{background-color:#bd081c;}.elementor-social-icon-product-hunt{background-color:#da552f;}.elementor-social-icon-reddit{background-color:#ff4500;}.elementor-social-icon-rss{background-color:#f26522;}.elementor-social-icon-shopping-cart{background-color:#4caf50;}.elementor-social-icon-skype{background-color:#00aff0;}.elementor-social-icon-slideshare{background-color:#0077b5;}.elementor-social-icon-snapchat{background-color:#fffc00;}.elementor-social-icon-soundcloud{background-color:#f80;}.elementor-social-icon-spotify{background-color:#2ebd59;}.elementor-social-icon-stack-overflow{background-color:#fe7a15;}.elementor-social-icon-steam{background-color:#00adee;}.elementor-social-icon-stumbleupon{background-color:#eb4924;}.elementor-social-icon-telegram{background-color:#2ca5e0;}.elementor-social-icon-thumb-tack{background-color:#1aa1d8;}.elementor-social-icon-tripadvisor{background-color:#589442;}.elementor-social-icon-tumblr{background-color:#35465c;}.elementor-social-icon-twitch{background-color:#6441a5;}.elementor-social-icon-twitter{background-color:#1da1f2;}.elementor-social-icon-viber{background-color:#665cac;}.elementor-social-icon-vimeo{background-color:#1ab7ea;}.elementor-social-icon-vk{background-color:#45668e;}.elementor-social-icon-weibo{background-color:#dd2430;}.elementor-social-icon-weixin{background-color:#31a918;}.elementor-social-icon-whatsapp{background-color:#25d366;}.elementor-social-icon-wordpress{background-color:#21759b;}.elementor-social-icon-xing{background-color:#026466;}.elementor-social-icon-yelp{background-color:#af0606;}.elementor-social-icon-youtube{background-color:#cd201f;}.elementor-social-icon-500px{background-color:#0099e5;}.elementor-shape-rounded .elementor-icon.elementor-social-icon{border-radius:10%;}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%;}