6 things you need to know about WhatsApp for Business

Yesterday, WhatsApp officially announced their API for WhatsApp for business. This will finally allow larger businesses to access the platform.

Facebook killed mini-games – now they are back on Messenger and are a real growth hack for brands.

A quick explainer what changed and how brands can grow their Messenger audience with Messenger games. Many of us remember

What you need to know about GDPR and Facebook Messenger bots

Many of us had an easy laugh at some questions Mark Zuckerberg got when he testified in Congress. That’s why

Follow the money: Why messaging is disrupting payments

There is a new holy grail in Messaging that all platforms want to conquer: payments.

The marketer’s cheat sheet to Facebook’s latest newsfeed change

Facebook announced major changes to it's most central product, the Newsfeed, on the 11th of January. Facebook will begin prioritizing posts from friends and family over public content and posts from brands.

Ready for take-off – The ultimate checklist before you launch your chatbot

Every week I talk to some of our customers to prepare for the launch of  their chatbot. It is part

7 clever ideas to launch a chatbot campaign on social media

You’ve launched your bot. Well done! Now how do you get people to interact with it enough to prove its value and get the word-of-mouth rolling? More specifically - how do you market it?