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Marketing strategy insights, conversational best practices and industry news


5 Chatbot Copywriting Strategies That Drive Conversions and Sales

Refine your conversational chatbot messaging and lift conversions with these five chatbot copywriting strategies.

How Marketers Can Increase ROI Using Customer Intent Data from Chatbots

Learn how to leverage customer intent data from chatbots to deeper understand customers and drive sales.

A Deep Dive on Domain-Specific NLP and Generative Adversarial Networks

Domain-specific NLP and generative adversarial networks can help drive revenue and offer personalization at scale.
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6 Steps To Developing The Perfect eCommerce Brand Your Customers Love

Customers want to buy from an eCommerce brand, not an ‘eCommerce company’. Get 6 tips to build better customer relationships.

3 Reasons to Get a Marketing Chatbot With Advanced NLP and Machine Learning

Learn why your brand needs a marketing chatbot with advanced machine learning and NLP to understand domain-specific language.
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How Conversational Marketing is Helping Automotive Companies Get Back to Normal After COVID-19

From consideration to brand awareness, conversational marketing is helping auto brands get back to normal during COVID-19.
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How to Leverage Facebook Messenger Bots for Your Brand Marketing Strategy

Facebook Messenger chatbots built with Spectrm offer numerous ways to strengthen your brand and create an effective brand marketing strategy.