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Marketing strategy insights, conversational best practices and industry news

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Digital Remote Communication with Customers in Extraordinary Times

In such an uncertain time, it’s more important than ever to communicate with customers in a way that is timely, responsive & reassuring.
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How Chatbots and Conversational Intelligence Drives Enterprise Revenue

Discover how enterprises can personalize experiences, improve retargeting, and drive revenue with conversational chatbots.
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The Top Performing Direct To Consumer Customer Acquisition Strategies for Social Media

As brands battle for attention, there's a growing problem with the cost of acquiring customers. Get the top D2C customer acquisition strategies here.
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Beyond The Hype: What is a Chatbot & How to Leverage The Biggest Marketing Opportunity of The Next 5 Years

Learn how you can leverage the biggest marketing opportunity of the next five years by creating a social messaging, lead gen or ecommerce chatbot.
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How to Market Your Business on Facebook: The Power of Social Listening & Conversational Marketing

When done properly, marketing on Facebook provides customers with just what they need. Learn best practices used by enterprise & D2C marketers alike.
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Customer Experience And Acquisition: Why The Two Go Hand in Hand in 2020

Brands who want to keep growing need to deliver on customer experience. Great experiences drive better customer acquisition performance - Learn how.
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How to Segment Customers and Find Profitable Audiences

Learn how to segment audiences and send personalized campaigns that drive revenue in this step-by-step article.