Consumer behavior and digital marketing changes rapidly. Smartphones are now the most common device for browsing the internet, shopping, and keeping in touch with others through messaging apps. In fact, mobile accounts for 65% of all e-commerce traffic.

Online experiences are also faster and more convenient than ever. This has created a new generation of consumers. They are tech savvy, resourceful, and demand personalized and engaging experiences. Conversations and moments with their favorite brands that stand out from the one-to-many experiences they are used to.

Providing mobile and customer-first journeys is becoming an essential strategy for marketers that want to drive more conversions. These are 7 statistics that explain why this trend is the future of marketing in 2021 and beyond.

#1 - 71 percent of marketers believe mobile marketing is core to their business

Most consumers use their phones for shopping. Keeping in touch with friends. Reaching out to brands when they have questions. 71% of marketers believe mobile marketing is core to business because of this. It’s an essential channel for enterprises to reach customers where they are already spending their time.

Ensure that your website is mobile responsive. While you might use conversational marketing chatbot automation to drive traffic, the landing page needs to provide a delightful experience to drive conversions.

Use Google’s Mobile-Friendly Test to determine if your brand’s website or landing pages are responsive to mobile devices. Enter the URL of your website and click “Test URL.”

Google Mobile Friendly Test

It will display a preview of the web page along with a notification of whether or not the page is mobile-responsive.

Mobile Friendly Test results

Click the “View Details” text on the top left to view more information about how the page loaded on mobile and areas of improvement.

Mobile Friendly Test details

#2 - 1.3 billion people use Messenger every month

Messenger is one of the most popular messaging apps with over 1.3 billion active monthly users. It’s a powerful marketing tool that enables you to directly engage with customers on Facebook and Instagram.

With more competition on Facebook and changes to digital advertising like  iOS 14, Messenger chatbots create the perfect opportunity to engage and convert your target audience on the platform.

Use Spectrm’s conversational marketing automation platform to create Messenger chatbots. No coding required. Collect declared data from customer conversations to deeply understand their wants, needs, and desires. Not using guesses or assumptions. 

Leverage the information consumers volunteer during conversations to continually improve your chatbot’s sales copy, messaging, and performance. Improve the conversion rate of other marketing and advertising campaigns.

#3 - 60% of people surveyed across 23 markets say they would pay more for convenient shopping

Consumers demand personalized experiences and 60% would pay for more convenient online shopping. However, marketers commonly use one-to-many advertisements, messages, and offers. This results in poor conversion rates and engagement because they aren’t timely or personalized.

Marketers can use online messaging channels like Google Business Messages to build trust and increase purchase intent. Guide customers in real-time to the most relevant products or categories based on their preferences. Answer frequently asked questions. Connect with them a live agent if they require more information.

#4 - Marketers who implement 1:1 personalization earn an average ROI of 47%

Marketing personalization offers many benefits for marketers. It increases brand loyalty, recognition, and creates memorable experiences customers rave about on social media.

Most importantly, it drives bottomline. Marketers who deliver one-to-one personalized experiences generate an average return on investment (ROI) of 47%.

Customers are more likely to purchase when they receive offers and product recommendations in their times of need. Experiences that are fun, engaging, and help them effortlessly navigate to checkout.

#5 - 82% of successful businesses say anticipating customer needs along the customer journey is critical to growth

Every customer is unique. They have different wants, needs, and desires. Serving every customer the same experience will result in low engagement and marketing performance. 82% of successful businesses agree anticipating customers needs and providing experiences based on them are critical to growth.

Your marketing team can use marketing chatbots built with Spectrm to connect with customers on channels like Facebook, Instagram, WhatsApp, and Google Business Messages. Provide real-time answers, personalized product recommendations, and respond in their times of need.

User customer intent data to continually refine the performance and return on investment of your bot. Improve the conversation templates and sales copy that compose the conversations you have. Deeply understand what consumers demand and leverage that information to improve other marketing campaigns.

#6 - 58% of marketing leaders strongly agree that first-party data is a strategic asset

Times have changed. Google is gradually phasing out support for third-party cookies. Operating systems like iOS 14 have made attribution and tracking advertising performance more challenging. However, it isn’t the end of personalization.

58% of marketing leaders strongly agree that first-party data is critical. This is information that you collect directly from the conversations and engagements you have with customers. 

Marketing teams can use the declared data collected from conversational marketing chatbots to deeply understand customers. What their budgets are, who they’re shopping for, and what product feed is the most relevant to share.

Leverage these first party insights to automate personalization across every stage of the customer lifecycle, from discovery to repeat purchasing.

#7 - 84% of marketers are concerned about the challenge of implementing ad personalization

Personalization is crucial for growth and standing out from competitors. 84% of marketers, however, find it challenging. They struggle to understand if they have the technology, resources, and budget to implement marketing personalization. Some marketers question 

With Spectrm’s conversational marketing automation platform, marketing teams can create conversational marketing chatbots without touching a single line of code. Or getting developers involved. Our customer success team has helped brands launch their own bot in as little as 4 weeks.

Final thoughts on the future of mobile and customer-first marketing

The world has changed. Most consumers are shopping and browsing the internet from smartphones. Mobile devices make up a majority of global e-commerce sales and people expect the same quality of experiences across all devices.

Marketing teams that care about acquiring customers more efficiently and increasing return on ad spend (ROAS) need to adopt mobile and customer-first marketing in 2021.

Spectrm’s conversational marketing automation platform enables you to create chatbots on messaging apps that personalize the customer experience from discovery to conversion. Offer product recommendations and responses based on each person’s preferences. Help them in their times of need to build loyalty and brand recognition.

Book a free strategy call with one of our conversational marketing experts to learn how you can grow with Spectrm.

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