Chatbots powered by Spectrm and connected to Google Display & Video 360 (Google DV360) can reach most of the audiences available in DV360.
Google DV360 enables programmatic media buying using audiences and technology to reach the right person with the right creative. With DV360 you can reach your target audience across a large number of exchanges. This makes it easy to discover and access high quality ad inventory relevant for your potential customers. This is combined with fast and efficient media buying tools in a single platform. Major ad exchanges and DSPs include PubMatic, Spotx, Smart, Teads, Rubicon, Index Exchange, Adap.tv, AppNexus, Mopub, Freewheel and more.
Google DV360 gives you total control over brand safety and viewability. It also has AI-powered bidding algorithms that offer the right bid strategy for every goal and therefore allows you to easily optimize your campaigns at scale using data.
Not only does DV360 allow you to use your first party audiences from different sources, like Google Analytics or Salesforce, it also gives you the option to use a variety of free Audiences. You can also take advantage of extensive third party audience data available on Google.
Google Affinity audiences allow you to reach people based on their specific interests while surfing the web. Google In-Market audiences enable you to reach users based on their intention to buy specific categories online. Google Demographics audiences let reach people on the basis of their individual demographic identity.