Optimize your eCommerce funnel into a personalized and effortless conversation.

Conversational marketing is a one to one approach to marketing that brands use to fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time conversation. It is a customer centric approach to marketing automation that uses chatbots to engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time.

Conversational commerce refers to conversational marketing used for e-commerce specifically. Conversational commerce bots offer customers seamless shopping experiences that improve conversion rates and help optimize eCommerce marketing funnels. Integrate your product feed, design a guided shopping journey and personalize product recommendations from your catalogue in chat.

By connecting with customers one to one in a more human way, conversational marketing enables companies to leverage automation to build stronger customer relationships and drive more sales.

Conversational marketing and commerce stand in contrast to one-way, one-to-many approaches to marketing that rely on assumptions about what customers want and push the same message to every individual. Instead, conversational marketing is a feedback-driven, two-way process that personalizes every message based on what your customers tell you they actually want.

Find out why conversational marketing is so effective at engaging and converting your audience by reading Why Go Conversational.

An eCommerce chatbot is a bot that streamlines your sales funnel into an automated conversation in order to drive an action valuable to your business.

eCommerce bots fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time one to one conversation. These bots engage and convert customers in conversation, on their preferred channels and at their preferred time.

eCommerce chatbots are an increasingly popular approach to direct to consumer marketing that is designed to guide customers, understand responses, personalize experiences, offer recommendations, and drive eCommerce sales. With guided shopping chatbots, eCommerce merchants can create personalized brand experiences that convert new customers at scale.

Marketing bots for eCommerce can take the form of guided experiences that follow a scripted path with a decision-tree logic. They can also be used to qualify leads and capture contact details. Messenger bots that drive marketing performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently.

Chatbots can offer conversational guided shopping to help companies to solve almost all of their eCommerce conversion funnel optimization problems at the same time. In effect, this solution turns a conversion funnel into a conversational funnel, which can yield significantly higher ROI.

It gives consumers a personalized, instant and effortless buying experience from the first touchpoint with your brand. It also solves a lot of challenges for marketers in the process. How? By turning the multi-team, engineering-intensive effort to optimize your eCommerce conversion rates into a single workflow any marketer can improve. That means:

• No need for detailed pre-purchase event tracking, wishlist tools, or heatmap analysis on your eCommerce website. This eliminates any need for engineering work.
• No need to build complex landing page tests or query your CRM for insights.
• Less friction points along the customer journey.
• Advanced tracking and remarketing capabilities.

Instead you get valuable data about what your customers actually want and can personalize product recommendations automatically in chat. You can even retarget every drop-off using drip campaigns with highly personalized messages.

Learn more about optimizing your eCommerce marketing funnel with chatbots here.

Yes! Conversational marketing using chatbots is a feedback-driven, two-way process that personalizes every message based on what your customers tell you they actually want.

Social messaging bots built with Spectrm gather vast amounts of customer data that can allow better personalization at scale. Analytics on user data and engagement can be used to optimize marketing efforts and enhance retargeting efficiency.

Chatbots can serve as a personal shopper and guide customers along the buyer journey with relevant information, tailoring the purchase process to suit the needs of each consumer. Chatbots can also build on existing customer relationships to build brand loyalty by improving the customer experience.

Absolutely! Humans are limited. Our energy and time are finite. That’s why technology like machine learning powers conversational marketing software. It uses natural language processing to analyze incoming messaging data to quickly build high-converting chatbots.

Consumers want fast and customized experiences. Chatbots and conversational marketing are very effective ways to bridge the gap. It offers a fun and engaging experience while making timely product recommendations based on customer input. The data can be used to improve buyer personas, remarketing, and other campaigns.

This is a great solution for enterprise marketing automation. It helps you quickly build a library of customer intents that you can map to responses. When it comes to marketing, it’s essential to pair this machine learning approach with human supervision because every conversation is tied to achieving specific outcomes to reach your goals.

Conversational AI is a set of natural language processing and automation technologies that enable more human interactions between chatbots and humans. Conversational AI is what makes it possible for chatbots to understand humans even when they talk like, well, humans.

For marketing chatbots, conversational AI is used primarily for understanding what customers are saying. Their intent. This intent is then responded to with a pre-scripted message or conversation. Using responses automatically generated by AI in marketing bots is a bad idea because you want to ensure every response is on brand and drives an action valuable to your business.

Spectrm enables marketers to have their own unique conversational AI. No coding required.

Why do you need it? Because general natural language processing (NLP) is useful when it comes to generic intents like telling you the weather, finding a city or identifying sentiment. When it comes to the specific questions customers have about your products and services, it’s not just useless, it’s dangerous. It can negatively impact your customer experience, your marketing ROI and your bottom line.

Instead, you need domain-specific NLP unique to your brand, customers and goals. You can get it fast and improve it code-free with the Spectrm Hybrid NLP Engine.

Making conversational AI useful to your business relies on two things:

1. You don’t need a lot of data to start understanding your customers now.
2. Anyone on your team can easily optimize your conversational AI code-free.