Generate more qualified leads by having personalized conversations at scale.
Engage prospects on the websites and apps they love then qualify your leads in real-time without forms using Spectrm.
“Powerful marketing platform. Amazing service! Spectrm has a very intuitive, easy-to-use conversation builder and really useful analytics. After initial onboarding, we were able to continuously optimize our experience and performance. Spectrm’s team was also very helpful with best-practices and recommendations.”
Global Head of Performance Marketing
More qualified leads.
Less forms and work.
Turn the multi-team, engineering-intensive effort to optimize your customer acquisition funnel into a single workflow with Spectrm lead generation.
Build lead magnet pages.
Design conversation funnel.
Segment anonymous visitors.
Capture every lead.
Prepare lead nurturing streams.
Personalize each buyer journey.
Analyze forms and CTAs.
Qualify in conversation.
Coordinate remarketing campaigns.
Automate retargeting in chat.
Interrogate CRM for insights.
Optimize acquisition funnel.
Prospect, qualify and acquire customers in a single conversation.
Design, measure and optimize your acquisition funnel with Spectrm.
Qualify leads conversationally.
Collect declared data on each lead
Automatically push customers to your CRM
Connect with customers where they engage most.
Get industry-leading time to market with your dedicated onboarding specialist.
No coding required.
Prototype, launch and optimize your chatbot with no internal engineering resources.
Ready for success.
Maximize your ROI with our experienced conversational success managers.
Trusted by Fortune 100 and disruptors.
Conversational marketing is a one to one approach to marketing that brands use to fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time conversation. It is a customer centric approach to marketing automation that uses chatbots to engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time.
By connecting with customers one to one in a more human way, conversational marketing enables companies to leverage automation to build stronger customer relationships and drive more sales.
Conversational marketing stands in contrast to one-way, one-to-many approaches to marketing that rely on assumptions about what customers want and push the same message to every individual. Instead, conversational marketing is a feedback-driven, two-way process that personalizes every message based on what your customers tell you they actually want.
Find out why conversational marketing is so effective at engaging and converting your audience by reading Why Go Conversational.
A lead generation marketing chatbot is a bot that streamlines your marketing funnel into an automated conversation to get you more qualified leads.
Marketing bots help you engage prospects and acquire customers faster by helping them discover relevant content, learning about their preferences and personalizing their customer journey in a real-time one to one conversation. These bots engage and acquire leads in conversation, at scale, on their preferred channels and at their preferred time.
Marketing chatbots are an increasingly popular approach to lead generation marketing that is designed to engage prospects, build value for your product or service, qualify them in conversation and then prompt them to take whatever action you want.
Lead generation bots can take the form of guided experiences that follow a scripted path with a decision-tree logic. They can also be used to qualify leads and capture contact details. Chatbots that drive lead generation performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently.
In today’s on-demand world, prospects expect a more personal experience – one that cannot be provided through traditional forms and follow-ups. As such, conversational marketing chatbots are a game-changer as they give your prospects the instant, personalized value they are looking for.
Chatbots are the perfect way to offer the right information in the right context to drive action in your target audience. This accelerates the process from discovery to consideration to qualified lead.
Building a conversational lead generation funnel is about guiding your prospects through each qualification stage in a fun and engaging way. Instantly add value for your prospect, offer a personalized journey and ask qualifying questions in an approachable and friendly way. Just because it’s a chatbot doesn’t mean it needs to be robotic.
The best conversational lead generation funnels are effortless for prospects from start to finish. Chatbots can reduce friction and help drive down your cost per qualified lead. Most important, you can analyze your chatbot conversations to find the biggest drop off points and keep iterating to optimize your lead generation funnel over time.
Yes! Lead generation marketing bots built with Spectrm gather vast amounts of customer data that can allow better personalization at scale. Analytics on user data and engagement can be used to optimize marketing efforts and enhance retargeting efficiency.
Chatbots can serve as a guide customers along the acquisition journey with relevant information, tailoring the purchase process to suit the needs of each prospect. Help them find the case study most relevant to their vertical, ask questions to understand their role in order to personalize content and add more value at any stage in the buyer journey.
Chatbots can also build on existing customer relationships to build brand loyalty, up-sell products and services and improve the customer experience at multiple stages of the customer lifecycle.
Absolutely! Humans are limited. Our energy and time are finite. That’s why technology like machine learning powers conversational marketing software. It uses natural language processing to analyze incoming messaging data to quickly build high-converting lead generation chatbots.
Consumers want fast and customized experiences. Chatbots and conversational marketing are very effective ways to bridge the gap. It offers a helpful and engaging experience based on customer input. The data can be used to improve audience personas, remarketing, and other campaigns.
This is a great solution for enterprise lead generation marketing automation. It helps you quickly build a library of customer intents that you can map to responses. When it comes to marketing, it’s essential to pair this machine learning approach with human supervision because every conversation is tied to achieving specific outcomes to reach your goals.
Conversational AI is a set of natural language processing and automation technologies that enable more human interactions between chatbots and humans. Conversational AI is what makes it possible for chatbots to understand humans even when they talk like, well, humans.
For marketing chatbots, conversational AI is used primarily for understanding what customers are saying. Their intent. This intent is then responded to with a pre-scripted message or conversation. Using responses automatically generated by AI in marketing bots is a bad idea because you want to ensure every response is on brand and drives an action valuable to your business.
Spectrm enables marketers to have their own unique conversational AI. No coding required.
Why do you need it? Because general natural language processing (NLP) is useful when it comes to generic intents like telling you the weather, finding a city or identifying sentiment. When it comes to the specific questions customers have about your products and services, it’s not just useless, it’s dangerous. It can negatively impact your customer experience, your marketing ROI and your bottom line.
Instead, you need domain-specific NLP unique to your brand, customers and goals. You can get it fast and improve it code-free with the Spectrm Hybrid NLP Engine.
Making conversational AI useful to your business relies on two things:
- You don’t need a lot of data to start understanding your customers now.
- Anyone on your team can easily optimize your conversational AI code-free.