Get more automotive leads at a lower cost via digital touchpoints
Spectrm fuels the hybrid buying journey that today’s automotive customers demand.
Automotive industry leaders already use Spectrm
From dealership to online
Enable car buyers to discover new models online and provide education when they need it.
Generate qualified leads
Provide personalized recommendations to high-intent auto buyers via messaging based on their individual preferences.
Reduce friction
Solve the “messy middle” of the purchase journey and accelerate consideration phases with guided shopping.
Boost loyalty
Build direct relationships with each customer and deliver ongoing value with buyer education, offers and 24/7 support.
The automotive customer journey starts online
53%
decide on new vehicles online.
78%
use social media when buying a new vehicle.
95%
rely on online resources to educate.
Convert electric vehicle buyers
Prospective electric car buyers spend more time in the research phase and are more persuadable. This is a good opportunity to provide product education via messaging and to fuel discovery.
Reduce long automotive sales cycles with CTX ads
Move vehicle customers from discovery to action in a single ad and reach 90% of internet users in real-time with Spectrm’s Conversational Display Ads.
One to One Personalization
Chatting once collects more data than traditional channels in a year. Capture zero-party data in a privacy-safe channel to improve your customer profiles, segment audiences, and reach them directly.
average time spent chatting in the experience
CTR to website
higher ROI compared to BAU campaign
higher CTR to lead vs. onsite configurator
of people completed the configurator experience
uplift of Messaging agreement vs BAU
of people completed the configurator experience
CTR to website
Cost per Action
