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Guide customers to action with conversational AI as unique as your brand.

Launch AI-powered marketing bots that understand your customers and get smarter with every message using Spectrm.

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Your customers have unique needs and preferences. That's why you need unique Conversational AI.

General natural language processing (NLP) is useful when it comes to generic intents like telling you the weather, finding a city or identifying sentiment.

When it comes to the specific questions customers have about your products and services, it’s not just useless, it’s dangerous. It can negatively impact your customer experience, your marketing ROI and your bottom line. 

Get domain-specific NLP unique to your brand, customers and goals.

Get it fast and improve it code-free with the Spectrm Hybrid NLP Engine.

 

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Always respond with the right information in the moment that matters most.

Leverage domain-specific conversational AI to respond to your customer’s unique intents and automate FAQs on the fly. Train your chatbot to get smarter with every message using the Spectrm Hybrid NLP Engine.

Scale one to one conversations that are sensitive to context and preferences.

Dynamically integrate data sources and product feeds to personalize answers in real-time. Combine the power of context-specific responses with the ability to identify broader customer intents that override guided conversation paths.

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Build on a solid foundation with intuitive tools to customize and optimize your unique AI.

Accelerate time to market by tailoring vertical and use case specific templates using our library of common intents. Use workflows to quickly add more intents and entities . Easily integrate new messages to improve your classification.

Continuously optimized domain-specific intent classification. 100% code-free and marketer-friendly.

It’s not rocket science. It’s conversation science. How does it work?

The Spectrm Hybrid NLP Engine helps you create a lot of intent data with minimal input. Proprietary machine learning methods generate training data for each intent class and build a prediction pipeline for every user input using generative adversarial networks. Machine learning algorithms are combined with an intuitive approach to human-supervised validation that improves your intent matching over time.

What does that mean for marketers?

You don’t need a lot of data to start understanding your customers now.

And anyone on your team can easily optimize your conversational AI code-free.

Create

Generate domain-specific data with a syntax helper for intent patterns.

Train

Your GANS models are trained automatically for each intent pattern.

Match

Intent pattern matching is combined with prediction algorithm using GANS.

Validate

Train chatbot using supervised validation without engineers.

Fortune 100 and disruptors use Spectrm to build conversationally intelligent chatbots.

Grow your business with conversational AI.

Conversational AI is a set of natural language processing and automation technologies that enable more human interactions between chatbots and humans. Conversational AI is what makes it possible for chatbots to understand humans even when they talk like, well, humans.

For marketing chatbots, conversational AI is used primarily for understanding what customers are saying. Their intent. This intent is then responded to with a pre-scripted message or conversation. Using responses automatically generated by AI in marketing bots is a bad idea because you want to ensure every response is on brand and drives an action valuable to your business.

Spectrm enables marketers to have their own unique conversational AI. No coding required.

Why do you need it? Because general natural language processing (NLP) is useful when it comes to generic intents like telling you the weather, finding a city or identifying sentiment. When it comes to the specific questions customers have about your products and services, it’s not just useless, it’s dangerous. It can negatively impact your customer experience, your marketing ROI and your bottom line.

Instead, you need domain-specific NLP unique to your brand, customers and goals. You can get it fast and improve it code-free with the Spectrm Hybrid NLP Engine.

Making conversational AI useful to your business relies on two things:

  1. You don’t need a lot of data to start understanding your customers now.
  2. Anyone on your team can easily optimize your conversational AI code-free.

Conversational marketing is a one to one approach to marketing that brands use to fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time conversation. It is a customer centric approach to marketing automation that uses chatbots to engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time.

By connecting with customers one to one in a more human way, conversational marketing enables companies to leverage automation to build stronger customer relationships and drive more sales.

Conversational marketing stands in contrast to one-way, one-to-many approaches to marketing that rely on assumptions about what customers want and push the same message to every individual. Instead, conversational marketing is a feedback-driven, two-way process that personalizes every message based on what your customers tell you they actually want.

Find out why conversational marketing is so effective at engaging and converting your audience by reading Why Go Conversational.

Conversational marketing is a one to one approach to marketing that brands use to fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time conversation. It is a customer centric approach to marketing automation that uses chatbots to engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time.

Real-time personalization from the first touchpoint is possible using chatbots built on an end to end conversational marketing platform. This helps solve many of the challenges of complexity, scale and prediction marketing automation usually faces.

A conversational marketing platform enables your company to:

  • Sell more by capturing declared data to recommend products and personalize customer journeys in real-time.
  • Launch fast by designing chatbots and integrating different marketing channels in a few clicks. No coding required.
  • Optimize your marketing funnel and conversion rates using data on how customers engage with your chatbot.
  • Retarget drop-offs by automating retargeting messages in chat that get 80% open rates on average.
  • Develop unique conversational AI that understands your customers’ specific intents in natural conversation. Without needing any engineering resources.

Reaching the right audience is getting harder every day. Consumers are more curious, demanding and impatient than ever. They expect their digital experiences to be personalised, instant and effortless. Chatbots enable brands to connect with their audience personally and offer seamless customer experiences from the start.

Rather than downloading an app, making a phone call, or loading a webpage, marketing chatbots can connect with customers easily where they are already spending their time online. Chatbots can engage customers directly on websites and apps in conversational display ads. They can also engage customers on social channels like Facebook and Instagram using Messenger bots. Both these channels offer a convenient and time-saving experience for both brands and customers.

Real-time personalization from the first touchpoint is possible using chatbots built on an end to end conversational marketing platform. This helps solve many of the challenges of complexity, scale and prediction marketing automation usually faces.

A conversational marketing platform enables your company to:

  • Sell more by capturing declared data to recommend products and personalize customer journeys in real-time.
  • Launch fast by designing chatbots and integrating different marketing channels in a few clicks. No coding required.
  • Optimize your marketing funnel and conversion rates using data on how customers engage with your chatbot.
  • Retarget drop-offs by automating retargeting messages in chat that get 80% open rates on average.
  • Develop unique conversational AI that understands your customers’ specific intents in natural conversation. Without needing any engineering resources.