It's a tough time to be a retention marketer.
Especially when you wake up to headlines like...
Is email marketing dead?
Turn off your push notifications!
Consumers creeped out by ads
Could gen Z free the world from email?
Loyalty and retention are in decline
But many teams continue with the status quo:
One Way Customer Marketing.
The problem with the status quo:
Disconnected from what consumers are actually looking for today.
Relies on channels that are crowded and and full of noise.
Requires massive amount of time spent on data analysis to identify relevant segments, then doing that from scratch over and over again.
Privacy regulations and updates like iOS 14 are making it harder and harder to collect and act on customer data.
Two Way Customer Marketing
The new approach winning teams are embracing
Step 1
Engage in two way conversations with customers — the same way they are used to speaking with their friends and family every single day.
Step 2
Instantly act on zero party data in real-time in one to one conversations with customers.
Step 3
Use this zero party data to create more accurate customer segments and drive more value from each customer based on they tell you directly.






The best channel is where consumers already spend all their time: private messaging apps




To manage an enterprise-scale number of one to one conversations, you need one thing:
Automation that truly works.
The Spectrm platform empowers marketers to win with one to one marketing at scale.
Why marketing teams are going one to one with Spectrm.
- You are marketing to one to many
- You are dependent on third-party data
- You rent your customer data
- You chase customers around with display, social, and search ads
- You try to squeeze as much ROI as possible out of exhausted channels
- You are marketing one to one
- You are able to generate and leverage declared-data
- You own your customer data
- You engage customers via the #1 emerging channel: private messaging
- You gain first mover advantage on untapped channels
What Leading Consumer Marketers Say About Spectrm’s One to One Marketing Platform


