What is a marketing chatbot?

A marketing chatbot is a bot that streamlines your marketing funnel into an automated conversation in order to drive an action valuable to your business. Marketing bots fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time one to one conversation. These bots engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time. Marketing chatbots are an increasingly popular approach to direct to consumer marketing that is designed to guide customers, understand responses, personalize experiences, offer recommendations, and drive business outcomes. Marketing bots can take the form of guided experiences that follow a scripted path with a decision-tree logic. They can also be used to qualify leads and capture contact details. Messenger bots that drive marketing performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently.

What is a Facebook Messenger bot?

A Facebook Messenger bot is a chatbot that operates on Facebook Messenger. Messenger bots automate one to one conversations between a brand and a customer on social media. They are designed to guide customers, understand responses, personalize experiences, offer recommendations, and drive business outcomes. Facebook Messenger bots are automated conversations that can take the form of guided experiences that follow a scripted path with a decision-tree logic. They can also be used to qualify leads and capture contact details. Messenger bots that drive marketing performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently.

How do Messenger bots compare to other Facebook marketing automation tools?

Bots can become an automated marketing tool that has increasing returns on ad spend, compared to the diminishing returns most facebook marketing tools typically see. As you collect more declared data and conversational data, you can optimize your Messenger bot funnel to perform better with each iteration. Messenger bots built with Spectrm can achieve up to 9x more return on ad spend than website traffic or conversion campaign objective campaigns that lead to a landing page. Facebook chatbots have many unique benefits compared to other FB marketing tool: Messenger bots can reduce ad fatigue and help lower CPMs. High ad frequency on Facebook increases your CPMs and annoys your customers. Messenger bot marketing helps avoid ad fatigue by reducing the need for high ad frequency to move customers through your marketing funnel. Instead, you can personalize a customer’s experience of your brand from the first touchpoint and move them from discovery to consideration to action in a single interaction. Messenger marketing drives conversions by making it easy to find relevant relevant products and content. Messenger bots guide customers through the purchase funnel by offering relevant information and product recommendations. Customers are able to find what matters most to them, browse products and click directly onto product landing pages from a chat. Messenger bots enable real-time communication. This instantaneous and customized communication helps meet customer needs in the moment. You engage your customer in their highest moment of intent with a positive experience that makes buying from you intuitive and easy. Messenger bots create a frictionless experience. Using bots to guide customers to relevant products directly on Messenger means you can add more value before forcing them off of Facebook and onto your page. This creates a more seamless in-app experience and presents more opportunities to convince someone to buy before visiting your website. Messenger bots unlock audience insights you can’t get from other Facebook marketing tools to build better segments and lookalike audiences. Bots capture declared data about what your customers actually want. This customer insights data can personalize their experiences in real-time but can also help build more meaningful audience segments in order to improve prospecting lookalike audiences. Customer data can also be pushed to your CRM to maintain accurate customer profiles.

Can chatbots gather data to personalize eCommerce marketing on social media?

Yes! Conversational marketing using chatbots is a feedback-driven, two-way process that personalizes every message based on what your customers tell you they actually want. Social messaging bots built with Spectrm gather vast amounts of customer data that can allow better personalization at scale. Analytics on user data and engagement can be used to optimize marketing efforts and enhance retargeting efficiency. Chatbots can serve as a personal shopper and guide customers along the buyer journey with relevant information, tailoring the purchase process to suit the needs of each consumer. Chatbots can also build on existing customer relationships to build brand loyalty by improving the customer experience.

Are chatbots a good eCommerce marketing automation solution?

Absolutely! Humans are limited. Our energy and time are finite. That’s why technology like machine learning powers conversational marketing software. It uses natural language processing to analyze incoming messaging data to quickly build high-converting chatbots . Consumers want fast and customized experiences. Chatbots and conversational marketing are very effective ways to bridge the gap. It offers a fun and engaging experience while making timely product recommendations based on customer input. The data can be used to improve buyer personas, remarketing, and other campaigns. This is a great solution for eCommerce marketing automation. It helps you quickly build a library of customer intents that you can map to responses. When it comes to marketing, it’s essential to pair this machine learning approach with human supervision because every conversation is tied to achieving specific outcomes to reach your goals.

Send the right message on Instagram when customers slide into your DMs.

Engage your audience instantly on the app they already trust. Declutter your inbox, reduce time to response and increase customer satisfaction with Instagram messaging automation.

Your customers want to connect 1:1 on Instagram.
Don't ghost a valuable relationship.

70% of incoming messages on Instagram are pre-purchase. Instantly respond and turn every message from a service pain to a marketing gain. Cut back on all the manual effort of replying and give customers what they want, when they want it.

Engage customers where they spend their time

Connect with your audience directly on Instagram with a 1:1 messaging experience they use every day.

Send the message your marketing team wants

Drive action and stay on brand by giving marketing the first touchpoint with your customers on social.

Save resources your service team needs

Declutter your inbox, automate FAQs, and hand off long tail customer service queries in real-time.

"We received an overwhelming amount of customer messages due to the Covid-19 situation and the impact on travel plans... Messaging enabled us to respond to customers at a faster pace and reduced pressure on our customer support teams."

“We are thrilled that Spectrm is launching Instagram Messaging Solutions. Businesses and people are messaging with each other more than ever, and Instagram is an important channel to connect with customers and build relationships.”

“Powerful marketing platform. Amazing service! Spectrm has a very intuitive, easy-to-use conversation builder and really useful analytics. After initial onboarding, we were able to continuously optimize our experience and performance.”

“Once you get into it, it’s intuitive in terms of the flow of how you build conversations, and we were also able to quickly update things based on the analytics to iterate and improve the experience.”

Always on.

Let customers engage with your brand 24/7 on their preferred channel.

Build trust.

Instantly respond to customer needs in one to one conversation.

Inspire loyalty.

Collect insights to segment customers and personalize each message.

Drive action.

Dynamically recommend products and services based on preferences.

Qualify influencers.

Automatically identify and nurture valuable influencer opportunities.

How Instagram DM Automation Powers Smarter Social Commerce

Get the playbook to multiply organic engagement on Instagram and turn your audience into loyal customers.

Always respond with the right message in the moment that matters most.

Leverage conversational AI to respond to your customer’s unique intents and automate FAQs on the fly. Train your bot to get smarter with every message using proprietary natural language processing (NLP) and machine learning methods.

Scale one to one conversations that are sensitive to context and preferences.

Dynamically integrate data sources and product feeds to personalize answers in real-time. Combine the power of context-specific responses with the ability to identify broader customer intents that override guided conversation paths.

Leverage conversational intelligence tools that make every datapoint actionable.

Optimize your customer experience and collect declared data on customer preferences to build valuable segments on social. Eliminate friction points in your customer journey and identify opportunities to drive sales.

Seamlessly connect your support team and give them all the information they need.

Integrate your chatbot with handover compliant customer service apps to offer human support when customers want it. Reduce the burden on your service team by collecting all the details they need to effectively support your customers.

There's a whole new world of marketing opportunities waiting in your inbox.

Organizing your Instagram DMs and reducing stress on your support team is only the beginning. A unified infrastructure for FB Messenger and Instagram means exciting new ways to engage and convert your audience are on the way.

Launch fast.

Get industry-leading time to market with your dedicated onboarding specialist.

No coding required.

Prototype, launch and optimize your chatbot with no internal engineering resources.

Ready for success.

Maximize your ROI with our experienced conversational success managers.