Marketing that talks with every customer.
Not at them.
Scale your growth by optimizing your funnel into a personalized, instant and effortless conversation.
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Design, measure and optimize your conversational marketing in one place.
Spectrm is the one-stop shop to launch chatbots on multiple marketing channels. With conversational intelligence tools that make every datapoint actionable. Without needing any engineering resources.
Prospect, qualify and acquire customers by personalizing every buyer journey.
Engage your audience on the websites and apps they love. Build value, simplify product discovery and qualify your leads in real-time without forms.
Conversational marketing and intelligence tools with the power to adapt to your case.
From reducing cost per app install to customer insights surveys to product launches and education. Marketing teams use Spectrm to build stronger customer relationships, drive revenue and scale their growth.
Convert more customers on social by speaking with them at their moment of highest intent.
Run click-to-messenger campaigns on Instagram and Facebook. Turn inbound messages into sales and chat with customers right on your website. Transform social messaging into a performance channel that delights your customers.
A marketing chatbot is a bot that streamlines your marketing funnel into an automated conversation in order to drive an action valuable to your business.
Marketing bots fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time one to one conversation. These bots engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time.
Marketing chatbots are an increasingly popular approach to direct to consumer marketing that is designed to guide customers, understand responses, personalize experiences, offer recommendations, and drive business outcomes.
Marketing bots can take the form of guided experiences that follow a scripted path with a decision-tree logic. They can also be used to qualify leads and capture contact details. Messenger bots that drive marketing performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently.
Chatbots personalize marketing by using a feedback-driven, two-way process that personalizes every message based on what your customers tell you they actually want. This happens in a personalized one to one conversation with your brand that feels as natural as chatting to a friend.
It’s simple. Guide your customers to discover your brand and its products. Find out what they’re most interested in by asking them. Then dynamically recommend the product or content most likely to convert. It’s all possible because chatbots enable you to capture declared data on your customer preferences you can’t get anywhere else.
You can personalize every step in the customer journey from ad click to purchase. Chatbots enable you to personalize marketing with ease on a scale that’s impossible using any other marketing channel.
A bot can serve as a personal shopper and guide customers along their shopping journey by highlighting relevant offers and tailoring the purchase process to suit the needs of each consumer. Chatbots can also build on existing customer relationships to increase brand loyalty by improving the customer experience.
Over time, bots built with Spectrm gather vast amounts of customer data that can allow better personalization for remarketing at scale. Spectrm analytics on user data and engagement can be used to optimize marketing efforts and enhance retargeting efficiency.
Chatbots are proving themselves to be a very useful tool for brands to connect with consumers at scale and increase their ROI. They offer your customers a better way to engage with your brand.
For marketers, they offer a treasure trove of declared data about customers and an easy way to personalize every experience from ad click to purchase. Leveraging marketing chatbots is the key to staying ahead in today’s competitive business landscape.
Below are some ways marketing chatbots can grow your business.
Guided shopping eCommerce bots offer customers seamless shopping experiences that improve conversion rates and help optimize eCommerce marketing funnels. They can recommend products to customers in real-time based on their preferences.
Lead generation bots prospect, qualify and acquire customers by personalizing every buyer journey. They can build value, simplify product discovery and qualify your leads instantly without forms.
Chatbots can automate your social inbox with chat funnels that convert customers and respond to their needs 24/7.
Brand loyalty bots build brand loyalty by increasing awareness, offering samples and collecting reviews.
App install chatbots increase click to install and retention rates with product education journeys and automated re-engagement messages.
Content discovery bots drive higher value qualified traffic by guiding customers to the most relevant content based on their needs.
Conversational marketing is a one to one approach to marketing that brands use to fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time conversation. It is a customer centric approach to marketing automation that uses chatbots to engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time.
Real-time personalization from the first touchpoint is possible using chatbots built on an end to end conversational marketing platform. This helps solve many of the challenges of complexity, scale and prediction marketing automation usually faces.
A conversational marketing platform enables your company to:
- Sell more by capturing declared data to recommend products and personalize customer journeys in real-time.
- Launch fast by designing chatbots and integrating different marketing channels in a few clicks. No coding required.
- Optimize your marketing funnel and conversion rates using data on how customers engage with your chatbot.
- Retarget drop-offs by automating retargeting messages in chat that get 80% open rates on average.
- Develop unique conversational AI that understands your customers’ specific intents in natural conversation. Without needing any engineering resources.
Absolutely! Humans are limited. Our energy and time are finite. That’s why technology like machine learning powers conversational marketing software. It uses natural language processing to analyze incoming messaging data to quickly build high-converting chatbots.
Consumers want fast and customized experiences. Chatbots and conversational marketing are very effective ways to bridge the gap. It offers a fun and engaging experience while making timely product recommendations based on customer input. The data can be used to improve buyer personas, remarketing, and other campaigns.
This is a great solution for enterprises that don’t have conversational data to start with. It helps you quickly build a library of customer intents that you can map to responses. When it comes to marketing, it’s essential to pair this machine learning approach with human supervision because every conversation is tied to achieving specific outcomes to reach your goals.
This sounds nice in theory but it’s the best way to kill your marketing chatbot before it ever starts. Before you think seriously of in-house chatbot development, ask yourself if any of these matter to you as a marketer:
- Getting cost-effective and fast time to market.
- Not relying on engineer bandwidth for every small change.
- Enabling your marketing team to quickly iterate, A/B test and improve.
- Actually understanding your customers when they inevitably speak like humans.
- Launching on new marketing channels in a few clicks.
- Seamlessly integrating your chatbot with your tech stack.
- Using data and analytics to optimize your bot without touching a single line of code.
Care about even one of the above? Then you’ve got your answer. Talk to a specialist today to see why an all in one conversational marketing platform is the best solution to grow your business with chatbots.
Unlike customer service chatbots that show up on a website and are a reactive way of dealing with customer problems, marketing chatbots proactively engage customers to drive sales. Marketing chatbots help brands connect with customers easily where they are already spending their time online.
Bots can engage customers directly on websites and mobile apps in conversational display ads using AdLingo. They can also engage customers on social channels like Facebook and Instagram using Messenger bots. Marketing bots can even be connected to your website by using the Facebook Messenger chat plugin.