Consumers want a convenient and effortless way to find the contract that fits their needs. But finding the right phone and data bundle is often overwhelming with so many options available. How can a VP of Sales like Lars take the in-store buying experience at Telekom online in order to achieve the scale he needs?
At Telekom, Lars faces three challenges in particular:
Scale. Telekom has $80 billion in revenue and 700 stores in Germany alone. How can he offer personalized recommendations at scale?
ROI. Lars doesn’t want awards. He wants more sales at lower acquisition costs. How can he improve marketing ROI for a complex contract offer?
Insights. Lars doesn’t want black boxes. He wants to know his customers better than his competitors. How can he easily gather actionable feedback?