How Telekom got a 9x conversion lift in a key growth demographic with Spectrm.
“Customer acquisition is challenging at our scale. Spectrm opened a new channel to acquire young customers and achieved a 9x conversion lift compared to our website. It’s one of the fastest projects I ever launched at Telekom and the results are exceptional.”
Lars Jensen | VP Sales @ Telekom
contract conversion lift
conversation completion rate
CTR to cart landing page
COMPANY
Telekom is a global telecommunications company founded in Germany and the largest provider in Europe by revenue.
INDUSTRY
Telecommunications
SOLUTIONS USED
Social messaging
Automate 1:1 conversations at scale on Facebook Messenger.
Dynamic product feeds
Personalize product recommendations in real-time.
Retargeting messages
Send personalized retargeting messages that drive action.
Conversation analytics
Optimize your customer journey with step-by-step funnel data.
Entrypoint manager
Split-test creative and targeting with different bot entrypoints.
Challenge
Consumers want a convenient and effortless way to find the contract that fits their needs. But finding the right phone and data bundle is often overwhelming with so many options available. How can a VP of Sales like Lars take the in-store buying experience at Telekom online in order to achieve the scale he needs?
At Telekom, Lars faces three challenges in particular:
Scale. Telekom has $80 billion in revenue and 700 stores in Germany alone. How can he offer personalized recommendations at scale?
ROI. Lars doesn’t want awards. He wants more sales at lower acquisition costs. How can he improve marketing ROI for a complex contract offer?
Insights. Lars doesn’t want black boxes. He wants to know his customers better than his competitors. How can he easily gather actionable feedback?
Solution
The solution was a conversational contract finder on Facebook Messenger that provides millennials with contracts tailored to their personal needs. Lars can now personally engage customers at scale and recommend relevant products to drive conversions.
Find out how Lars optimized Telekom’s Tommbot to achieve a 9x contract conversion lift with Spectrm’s conversational marketing platform.
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