COMPANY
REWE Group is one of the leading trade and tourism groups in Germany and Europe.
INDUSTRY
Retail & grocery
USE CASE
Private loyalty offers & deals
Acquire new customers and increase customer lifetime value with personal deals and coupons sent directly on messaging apps customers use every day.
MESSAGING CHANNEL
SOLUTIONS USED
Paid ads on Instagram
Send customers from your Instagram ads to your DMs.
Retargeting messages
Send your Instagram notifications to opted-in users for ongoing engagement.
Digital flyers
Send digital flyers to opted-in users.
Entry points
Paid and organic entry points on social, website and owned channels.
CHALLENGE
Messaging solves the major challenges retailers face with physical flyers.
Rising paper costs
Convert users into their preferred channel & reduce CPMs by sending flyers to opted-in users only.
Trackability
Get a clear picture of engagement to better optimize content and frequency of your offers.
Personalization
Collect customer signals to improve personalization and deliver ongoing value to increase order frequency.
New audiences
Activate new younger audiences and reach them directly on their preferred communication channel.
Sustainability
Reduce your carbon footprint drastically by replacing physical flyers with digital flyers.
CUSTOMER JOURNEY
Nurture an ongoing relationship with each of your customers based on their individual preferences to increase lifetime value
1 | Acquire users
with paid ads, organic search and social entry points, plus owned and offline channels.
2 | Engage & qualify
users to understand their individual preferences and build high value segments.
3 | Convert users
by sending personalized offers to segmented users in a private channel.
4 | Send notifications
to opted-in users on their preferred messaging app for ongoing engagement.
5 | Increasy loyalty
with tailored offers to boost app retention rates and customer LTV.
DATA CAPTURE
Rewe captures zero party data in a privacy-safe channel to improve customer profiles, segment audiences, and reach them directly
Customer profile
Agnes Dittrich
First seen: Sep 20, 2023
Source: Instagram post
Source: Instagram post
IMPACT
Rewe grew their repeat sales and increased their LTV by delivering targeted digital flyers to grocery shoppers on Instagram
Rewe wanted to shift from physical flyers to digital flyers to reduce their carbon footprint and engage younger customers on their preferred channels. That’s why they launched an automated one to one experience on Instagram.
By sending personalized coupons and digital flyers via private DMs on Instagram, Rewe grew their in store sales and increased their LTV.
The targeted promotions helped the company improve conversion rates, with a wide range of customers interacting with the bot via Instagram.
As Rewe knew their audience was active on Instagram, they used the channel as their main entry point to let customers know of actual discounts and promotions.
Using the data shared in chat conversations, the company improved their personalization and converted customers with offers tailored to their needs.