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Rewe grows in-store sales and app users by sending personalized coupons and digital flyers via private DMs on Instagram


REWE Group is one of the leading trade and tourism groups in Germany and Europe. 


Retail & grocery


Private loyalty offers & deals

Acquire new customers and increase customer lifetime value with personal deals and coupons sent directly on messaging apps customers use every day.


Paid ads on Instagram
Send customers from your Instagram ads to your DMs.

Retargeting messages
Send your Instagram notifications to opted-in users for ongoing engagement. 

Digital flyers 
Send digital flyers to opted-in users.

Entry points 
Paid and organic entry points on social, website and owned channels.


Messaging solves the major challenges retailers face with physical flyers.

Rising paper costs

Convert users into their preferred channel & reduce CPMs by sending flyers to opted-in users only.


Get a clear picture of engagement to better optimize content and frequency of your offers.


Collect customer signals to improve personalization and deliver ongoing value to increase order frequency.

New audiences

Activate new younger audiences and reach them directly on their preferred communication channel.


Reduce your carbon footprint drastically by replacing physical flyers with digital flyers.


Nurture an ongoing relationship with each of your customers based on their individual preferences to increase lifetime value

Rewe Instagram Messaging digital flyer

1 | Acquire users

with paid ads, organic search and social entry points, plus owned and offline channels.

Rewe Instagram Messaging digital flyer

2 | Engage & qualify

users to understand their individual preferences and build high value segments.

Rewe Instagram Messaging digital flyer

3 | Convert users

by sending personalized offers to segmented users in a private channel.

Rewe Instagram Messaging digital flyer

4 | Send notifications

to opted-in users on their preferred messaging app for ongoing engagement.

Rewe Instagram Messaging digital flyer

5 | Increasy loyalty

with tailored offers to boost app retention rates and customer LTV.


Rewe captures zero party data in a privacy-safe channel to improve customer profiles, segment audiences, and reach them directly

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Customer profile
Agnes Dittrich
First seen: Sep 20, 2023
Source: Instagram post
Rewe Instagram messaging data capture


Rewe grew their repeat sales and increased their LTV by delivering targeted digital flyers to grocery shoppers on Instagram

Rewe wanted to shift from physical flyers to digital flyers to reduce their carbon footprint and engage younger customers on their preferred channels. That’s why they launched an automated one to one experience on Instagram.

By sending personalized coupons and digital flyers via private DMs on Instagram, Rewe grew their in store sales and increased their LTV. 

The targeted promotions helped the company improve conversion rates, with a wide range of customers interacting with the bot via Instagram. 

As Rewe knew their audience was active on Instagram, they used the channel as their main entry point to let customers know of actual discounts and promotions. 

Using the data shared in chat conversations, the company improved their personalization and converted customers with offers tailored to their needs.