37%
Total App Install Rate
17%
RN Subscriber Rate
COMPANY
The Proximus Group is a provider of digital services and communication solutions operating in Belgium and international markets.
INDUSTRY
Telecommunications
USE CASE
Private loyalty offers & deals
Acquire new customers and increase customer lifetime value with personal deals and coupons sent directly on messaging apps customers use every day.
MESSAGING CHANNELS
SOLUTIONS USED
Paid Ads on Instagram
Send customers from your Instagram ads to your DMs.
Recurring notifications
Send personalised offers to your messaging subscriber list.
Entry points
Paid and organic entry points on social, website and owned channels.
RESULTS
37%
Total App Install Rate
17%
RN Subscriber Rate
CHALLENGE
Drive incremental sales with seamless shopping experiences and personalized product recommendations.
Push notifications
Increase engagement with 80% Messenger notification opt-ins and reach contacts directly.
Signals
Collect customer signals to improve personalization and increase order frequency with hyper relevant offers.
Audience growth
Build new seed audiences that grow with each event and activate younger customers on their preferred channel.
Ongoing engagement
Drive continuous value with a directly reachable messaging audience you can engage with free recurring notifications.
CUSTOMER JOURNEY
Nurture an ongoing relationship with each of your app users based on their individual preferences to accelerate acquisition and retention.
1 | Acquire users
with paid ads, organic search and social entry points, plus owned and offline channels.
2 | Engage & qualify
users to understand their individual preferences and build high value segments.
3 | Convert users
by sending personalized offers to segmented users in a private channel.
4 | Send notifications
to opted-in users on their preferred messaging app for ongoing engagement.
5 | Increasy loyalty
with tailored offers to boost app retention rates and customer LTV.
DATA CAPTURE
Proximus captures zero party data in a privacy-safe channel to improve customer profiles, segment audiences, and reach them directly
Customer profile
Josh Raymond
First seen: November 21, 2022
Source: Instagram post
Source: Instagram post
IMPACT
Proximus achieved a 37% of total app install rate and 17% of recurring notifications subscriber rate on Instagram with Spectrm
Adopting Instagram has brought great results to Proximus. The company managed to build a new audience and activate younger customers on the channel.
Proximus drove app installs with a paid campaign on Instagram, then boosted retention with recurring notifications sent before each Belgium game during the 2022 World Cup.
Using Spectrm, they achieved:
- a 37% of total app install rate
- 17% of recurring notifications subscriber rate
Talk to a conversational specialist about mobile app acquisition
See how marketers use Spectrm to grow revenue.
37% total app install rate
Proximus drives app installs with a paid campaign on Instagram, then boosts retention with recurring notifications sent before each Belgium game during the 2022 World Cup.
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