Click play to watch the chatbot in action.
Telekom guides shoppers and dynamically recommends the perfect contract bundle based on their individual preferences in real-time with Spectrm Conversational Display Ads.
Marketing channel: Conversational Display Ads
Language: GermanEngaging young people using chat at scale with Spectrm helped lower our acquisition costs in a key growth demographic for Telekom. The insights and performance possible with Spectrm Conversational Display Ads have made conversational marketing a key part of our channel mix for the future.
Telekom is a global telecommunications company founded in Germany and the largest provider in Europe by revenue.
Telecommunications
Chat with customers in conversational display units.
Optimize your customer journey with step-by-step funnel data.
Split-test creative and targeting with different bot entrypoints.
Deutsche Telekom and their Agency Emetriq wanted to find a new channel to attract new customers for their young mobile contracts (<28 years old).
Consumers want a convenient and effortless way to find the contract that fits their needs. But finding the right phone and data bundle is often overwhelming with so many options available. How can a VP of Sales like Lars take the in-store buying experience at Telekom online in order to achieve the scale he needs?
Telekom used targeted conversational display ads to have young adults converse with “Tommy” a likable sales assistant built on the Spectrm platform.
Lars can now personally engage customers at scale and recommend relevant products to drive conversions. Customers could find the best mobile plan for their needs, get a good deal and easily buy a plan or a phone online.
