Every week I talk to some of our customers to prepare for the launch of their chatbot. It is part of Spectrm’s service to check the most important aspects of launching chatbots, and it’s my job to help make it successful from the very beginning. Here are the most important things chatbot creators need to ask themselves before they launch:
Is the chatbot engaging at first sight?
Do users know why they should sign up to your chatbot?
How will users find your chatbot?
- From your website: the “send to messenger button”
- From your Facebook page: the cover image
- From the timeline: the “message”-post format
Have you prepared for the “meaning of life” questions?
Can users opt-out of your chatbot?
Can they easily opt back in?
It is quite common that users get used to your chatbot’s daily digest, morning briefing, or whatever format you are using to distribute. If a user checks back to the chat-window – what do they see? Is it a “k bye” kind of message? It should probably be something like: “Sorry to see you go. We would love to hear your feedback on how we can improve and if you change your mind, you can sign back up by clicking the button below.” If the user has received a positive message like this, it is much more likely that she will want to interact with the bot again in future
Needless to say, none of this will work in the long-run if you haven’t created a great chatbot in the first place. But if you have, I hope this gets you on the road to success. Chatbots are a completely new field to most people, so there is more than enough room to experiment, iterate and improve.