Industry News Archives

Why WhatsApp is a Must Have Channel for Consumer Brands

Consumers increasingly prefer to engage with brands by messaging on WhatsApp. Here are the stats showing why brands can’t ignore the channel.

1:1 Marketing Personalization Stats Every Marketer Needs to Know

Learn how marketers are implementing personalization to drive business growth.

Brand Marketing Performance Marketing Personalized Marketing

What Is Google’s Business Messages and How Can It Benefit Your Marketing

Google’s Business Messages is a new mobile channel to reach customers and drive business results at scale.

Brand Marketing Google Performance Marketing Personalized Marketing

Facebook’s Unification Between Messenger and Instagram Explained

Everything you need to know about Facebook’s latest update unifying Messenger and Instagram.

Facebook Messenger Instagram Social Media Marketing

How Conversational Marketing is Helping Financial Businesses During COVID-19

Learn how financial businesses can overcome COVID-19 challenges and continue growing.

COVID-19 Customer Acquisition Financial Services Personalized Marketing

How COVID-19 Retail Challenges Can be Solved Through Conversational Marketing

COVID-19 has greatly impacted the retail industry. Here’s how to overcome its challenges and drive growth.

Customer Acquisition Direct to Consumer Personalized Marketing Retail

What You Need to Know About The Latest Facebook Messenger Update

Facebook announced major updates to the Messenger platform to drive more valuable conversations between businesses and people. Here’s what you need to know.

Facebook Messenger Social Media Marketing

Facebook Introduces Spectrm as Key Messaging Partner at f8 Developer Conference

Spectrm is proud to have been acknowledged by Facebook at f8 as a key messaging partner. Watch our CEO introduce Spectrm as part of the f8 keynote.

Facebook Messenger Social Media Marketing

6 things you need to know about WhatsApp for Business

business men talking about what you need to know about Whatsapp for business

The WhatsApp for Business API allows larger businesses to access the platform. These takeaways highlight some of the most important aspects of the release.

Facebook killed mini-games – now they are back on Messenger and are a real growth hack for brands.

Get your brand noticed through a medium that’s brand-new again. Facebook mini-games are back on Messenger, and they give you another way to connect with consumers.

Facebook Messenger Gaming Social Media Marketing