On the latest episode of One-to-One Conversational Marketing, we speak with Joe Anhalt, VP of Marketing at Koio. Joe has nearly a decade of marketing experience working with startups and more established organizations in the B2C space.
Topics discussed include:
- How Joe’s foundation in startups and massive growth helped shape his perspective on one-to-one marketing
- The importance of autonomy to execute on a vision
- First party data and the value of understanding who your best customers are
- Joe’s process of segmentation and cohort analysis to better discern the most important customers
- How being a media company first helps build affinity for your brand
- The channels Joe is seeing perform best and the data differences he’s seeing between them
- The trade offs between keeping your brand buttoned up versus letting it develop culture in the wild
- Marketing in an economic downturn and how to focus on the fundamentals of customer acquisition and lifetime value to grow a sustainable business
- Joe’s actionable advice on how to add more value to consumers by simplifying decisions, rather than adding to an abundance of choice
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