Chatbots have made the headlines both in and outside of the business world. Almost all industries, including e-commerce, travel, real estate, education, and healthcare, use chatbots. Research reveals that $4.5 billion will be invested in chatbots by 2021.
Chatbots streamline consumer communication, making it easy for brands to connect with customers and prospects at scale.
What is a Marketing Chatbot?
A marketing chatbot is a bot that streamlines your marketing funnel into an automated conversation that drives an action valuable to your enterprise.
It increases a customer’s purchase intent by learning about his preferences and personalizing the customer journey in real-time.
Benefits of Chatbot Marketing
1. Drive Engagement at Scale
2. Collect Declared Data on your Audience
Marketing chatbots powered by Spectrm allow you to gather declared data on your audience. Declared data is the information consumers provide when interacting with your business in one to one conversation. It helps you to validate demographic data as well as identify the needs and wants of customers.
3. Personalize the Customer Experience
4. Drive Leads on New Channels
5. Optimize Your E-commerce Funnel
Click play to watch the chatbot in action.
Daniel Wellington Guided Selling Bot Drives Conversions on Facebook Messenger
6. Improve Shopping Experience
One survey reveals that 83% of online shoppers require support when shopping. These shoppers may need help navigating through your site and understanding products. They may also have queries regarding registration, payment, checkout, and delivery.
7. Increase Conversion Rates
Second, by offering personalized experiences, chatbots increase conversions. In fact, brands that personalize web experiences report a 19% increase in sales.
8. Improve ROI
57% of enterprises agree that chatbots deliver high ROI. E-commerce chatbots improve ROI by increasing customer engagement, optimizing e-commerce marketing funnel, enhancing the customer experience, and providing a competitive edge.
9. Generate Customer Insights
10. Build Brand Loyalty
After a personalized shopping experience, 44% of consumers say they will purchase from the business again.
Marketing chatbots offer endless benefits for brands, regardless of size and industry. They drive engagement at scale, optimize your e-commerce funnel, increase conversion rates, improve shopping experience, and enhance your bottom line.
Take your bot marketing to the next level with Spectrm’s advanced conversational marketing platform.