Google and the media industry have never had an easy relationship in Europe. Despite the fact that Google is one of the biggest traffic drivers for publisher, they were more likely to sue each other, than to talk to each other.
Here are three examples:
1. Hacks/Hackers
2. Digital News Initiative
Despite the current hype surrounding AI-startups it is actually an invidious affair.
It’s costly, it’s time consuming, full of experiments that often lead nowhere and work with way too little data. Being part of the Digital News Initiative by Google allowed Spectrm nonetheless to dig very deep into the field of artificial intelligence.The result is a unique technology in the field of natural language processing, chatbots and content recommendation.
We are pleased to launch this technology in the next few weeks.
3. Google News Summit
The Google News Summit took place in early December last year. Following the election and the subsequent discussion on fake news it was probably one of the most important media events of the year.
It took Facebook quite a while to acknowledge their huge impact on the news ecosystem and our society. Google instead learned the lesson and invited journalists, professors and startups to Mountain View to discuss all aspects of the current issues.
Sure, Googles efforts around journalism and media are not entirely altruistic. Google needs the open web and users will only search for content if the content is worth searching for. Without quality journalism a better search or distribution is worthless and vice versa.
That is the challenge for the whole ecosystem and partly Google itself.
