For the general public, Facebook allows users to connect and interact with family and friends no matter the distance, access up to date news and other information. Facebook has 1.73 billion daily users and 2.6 billion monthly users. With billions of users and a global reach, Facebook is now an essential marketing tool for businesses.
This is why over 140 million businesses across the globe use Facebook and its affiliate apps to connect with their customers. To fully unlock the platform’s potential as a marketing avenue, you should understand a few key metrics. Read on to find out key Facebook statistics to guide your Facebook marketing strategy. Be sure to check out the top Instagram statistics from 2020 too!
Statistics on Facebook Usage
1. There are over 1.73 billion active users daily
2. The Highest Traffic Hours are Midday on Wednesdays and Thursdays
Succeeding in Facebook marketing is about taking note of the minor, yet integral, details. For instance, before launching your click-to-messenger campaign, find at which times your target audience is likely to be active. Data gathered from research on user activity indicates that the times with the most active users on Facebook are between 11 am and 2 pm on Wednesdays and Thursdays.
3. Over 500 Million People Use Facebook Stories Daily
Over the years, the evolution of Facebook has included many new features. One feature that has captured many users’ attention is Facebook Stories, which attract 500 million daily users. Though you will need an approach different from regular posts, creating Facebook stories can significantly increase your brand’s exposure.
Facebook Messenger Statistics
1. There are 1.3 Billion Facebook Messenger Users Globally
Facebook Messenger has over 1.3 billion global users and is one of the leading messaging platforms in the US with more than 2 million monthly downloads. The platform is expected to grow to 2.4 billion users by 2021. For businesses, it offers an ideal channel to connect with customers and generate sales.
2. Businesses and Users Exchange 20 Billion Messages on Messenger Monthly
In 2015, Facebook Messenger for Businesses was launched to allow enterprises to communicate with customers. Today, businesses and users exchange 20 billion messages on Messenger monthly. Messenger has become a goldmine for those who leverage its power with conversational marketing bots built with Spectrm.
3. 45% of Facebook Messenger Users are Between the Ages of 25 and 44
One misconception is that Facebook Messenger is primarily used by the younger generations. However, 2019 statistics show that there is a somewhat equal distribution of users among different age groups. At 27.3 %, users aged between 25 and 35 make the biggest group. They are followed by users between 35 and 44 who make up 21%.
With 45% of Messenger users in a prime age range for purchasing, direct to consumer brands can drastically expand their reach with conversational chatbots on Facebook Messenger in order to drive sales and increase ROI.
Facebook has billions of users, so it is crucial that you are able to define your target market in order to reach the correct audience on the platform. It’s also important to know their user habits in order to structure your click-to-messenger marketing campaign in a way that gives you maximum exposure.
1. The Fastest Growing Group of Users is 65 and Older
It is easy to assume that social media is only for the younger generations. However, data suggests otherwise. In recent years, older generations have adopted the use of Facebook at higher rates than others.
2. Number of Teens Using Facebook has Reduced
Currently, 51% of American teens aged between 13 and 17 are active on Facebook. Compared to 2015 figures, this is a reduction of twenty percent. This means that a higher percentage of users fall within the appropriate age for marketers than ever before.
3. Facebook Users Living in the US or Canada Make up only 10% of Total Users
Close to 50% of the Ad revenues collected by Facebook comes from Canada and the US. However, only 10% of Facebook users live in the US and Canada. Among the monthly active users, approximately 41.3% come from the Asia-Pacific region. As such, Facebook advertising can expand your marketing reach globally.
4. 74% of High-Income Earners Use Facebook
High income earners have higher disposable income to spend on products and services. Marketing on Facebook is an opportunity you cannot pass up if you want to reach them. Data shows that 74% of high-earners, individuals earning over $75,000, use Facebook. In the same income class, only 49% use LinkedIn.
Facebook Ad Statistics
1. Only 6% of Facebook Ad Revenue Comes from Desktop
Approximately 94% of Facebook ads were viewed via mobile devices. As such, your content must be as mobile-friendly as possible. It is crucial to make it as easy as possible for potential customers to find what they are looking for. Facebook Messenger chatbots can guide users and make product recommendations to convert customers at scale.
2. There Was a 6% Decrease in the Price of Facebook Ads in 2019
3. Facebook Messenger Retargeting Messages Have Up to 80% Open Rates & 20% CTRs
Facebook Click-to-Messenger Ads are a fantastic way to get new users talking to your Facebook Messenger bot. They appear as normal Ads on Facebook, Instagram and the Messenger home screen. Instead of leading the user to a landing page, a Message is sent from the Ads Manager to the user, which can then result in an interaction with the bot.
What this Means for Marketers
Facebook Messenger for Business provides endless opportunities and massive potential for companies worldwide. Chatbots built with Spectrm can be used on Facebook Messenger to personalize engagement at scale, acquire new customers, and generate valuable customer insights to increase conversions and improve ROI for your business.