Messaging apps have transformed the way we interact in our personal and professional lives, paving the way for the next big thing in digital marketing: conversational marketing.
Today we’re excited to announce our new podcast – One to One: the Conversational Marketing Podcast.
We’ve been working hard over the past few weeks to line up an amazing selection of guest speakers who will share their expertise, experience, and insights about conversational marketing.
From the latest trends to essential best practices, our podcast, One to One will cover the most important conversational topics marketers need to know about.
In each episode, we’ll interview a pioneering marketing leader who is leveraging the power of conversational marketing to achieve their goals and scale their efforts.
We’ll learn from their mistakes, distill their best practices, hear what they’re most excited about, and leave you with actionable insights that you can immediately put to work with your own team.
In our first episode, we speak with Guilherme Cohen, Global Conversational Commerce Advisor for Dell Technologies. Guilherme was responsible for the relaunch of Dell’s Conversational fronts in Brazil, further assisting expansion to 7 more regions across the globe and their development, eventually joining a new organization inside the company as the Global Marketing C-Commerce Advisor.
If a company has a conversation, they can provide their specialist view to the customer in a simple way. That’s really where the difference comes in. It’s very human, it's a very different way of purchasing.
With Guilherme, we discussed the following topics:
- The current state of conversational marketing today
- Why conversational marketing is so important today
- What excites Guilherme the most about conversational marketing
- Top three pieces of advice Guilherme has for marketers getting started with conversational marketing
- Predictions for what the future of conversational marketing will look like
We look forward to bringing you conversations that will help you transform the way your marketing department works.
For the latest episodes, search “One to One: the Conversational Marketing Podcast” on your preferred podcast platform.
We look forward to bringing you conversations that will help you transform the way your marketing department works.
For the latest episodes, search “One to One: the Conversational Marketing Podcast” on your preferred podcast platform.
