In recent years, AI-powered chatbots have become invaluable tools for connecting with customers, cultivating leads and driving sales. Over 80% of executives across the globe believe that adopting AI will enable their companies to develop and sustain a competitive advantage. Marketing chatbots are well positioned to enable brands to harness the power of AI and popularity of messaging to drive customer acquisition. As a result, the global market for chatbots is forecasted to grow at a compound annual growth rate (CAGR) of 37.11% until 2021.
There are 3.5 billion social media users, and the number is continually rising. As such, having chatbots for Facebook Messenger and Instagram DMs are vital in this era. With over 90% of internet users reachable via theGoogle Display network, conversational display ads are rapidly becoming the next big thing.
However, it’s not just about having a chatbot, but about which channel you deploy it on and how you measure performance and optimize results. Choosing the right chatbot provider is critical to your conversational marketing success.
1. Ability to Deploy Bots on Multiple Marketing Channels
Each platform gives you access to a different customer base and has unique messaging features, capabilities, and entry points. As conversational marketing evolves, there will also be more channels.
Building and deploying a chatbot for each channel individually can be a hassle. To make conversational marketing more convenient for your brand, you need an enterprise chatbot platform that can deploy your custom bot in multiple channels. Without using any engineering resources.
2. Dynamic Product Feed Integration in Chat
As the conversation goes on, your AI-powered chatbot learns more about the customer’s preferences.
Product feed integrations are essential for ecommerce marketing bots. They enable you to make personalized product recommendations at scale based on declared data your customers offer in conversation with your bot. You’re able to dynamically inject a carousel of product images, titles and descriptions directly into a real-time chat with your customer.
3. UTM Tracking and Site Goal Tracking in Conversation
To have reliable website analytics, ensure that go for chatbot providers that offer solutions that allow you to add UTM parameters. For even more insight, make sure to choose a conversational marketing platform that enables you to dynamically append UTM parameters based on entry points, conversation paths and customer data. This will enable you to know which traffic and conversions originate from enterprise chatbots across multiple channels and chatbot flows More so, this will allow you to compare the performance of enterprise chatbots to different channels.
4. Conversational AI-powered Chatbots Specifically for your Brand and Customers
With high levels of competition, branding is a non-negotiable part of marketing. This is what helps customers develop a connection with your company and distinguishes you from competitors. Your brand personality, voice, tone, and values must be displayed consistently across all platforms. Data suggests that you can increase revenues by up to 23% by presenting a brand consistently across all platforms.
Conversational Chatbots with Spectrm
Chatbots have become more and more valuable for effective online marketing. However, not all organizations get to enjoy the full capabilities of the best conversational marketing chatbots. This is because most chatbot providers offer limited solutions that don’t offer the ability to deploy on multiple channels, use dynamic product feed integrations, get detailed performance analytics, and improve your chatbot over time with conversational AI.
They also don’t offer marketers the data and customer insights to make informed decisions that allow you to effectively optimize a marketing chatbot. It’s only with a chatbot platform that offers all these solutions that you can give your customer what they really want to drive your sales: a personalized, instant and effortless way to engage with and buy from your brand.
That’s why we built Spectrm.
Spectrm’s conversational marketing platform allows you to build brand-specific enterprise chatbots that can be deployed on multiple marketing channels. No coding or engineering resources required. Integrate your product feeds easily to make personalized recommendations in real-time chat. Leverage performance tracking and analytics to improve every aspect of your marketing bot funnel. Even develop your own brand-specific conversational AI without touching a single line of code.
For a telecommunications company at the scale of Telekom, one of their biggest challenges is acquiring new customers. Lars Jensen, Telekom’s VP of sales, increased his conversion rate by 9x with Spectrm and click to Messenger campaigns vs standard website traffic campaigns on Facebook and Instagram.
By leveraging Spectrm’s conversational platform, Purple, a comfort technology company, was able to get over one million engagements and achieve a 30-40% higher return on ad spend than their channel benchmarks. Watch the video to learn more.
Due to increased competition, Ford needed a unique way to promote its Ford Ranger in Thailand. By using Spectrm to build an AI chatbot to use on Google AdLingo Ads, they were able to increase relative lift in purchase by 38% and reduce Cost per micro-conversion by 40%. Here’s a video case study outlining how they did it.
Undoubtedly, enterprise chatbots offer immense value. As more and more brands adopt these marketing solutions, it is crucial to ensure that you offer customers a brand-specific experience that gets results for our business. This is exactly what Spectrm’s conversational marketing platform enables you to achieve. Schedule a demo today to see how you can take your conversational marketing to the next level.