To get your eCommerce brand to stand out from the rest, you have to nurture effective customer interactions and create a smooth shopping experience. A guided shopping eCommerce chatbot can transform your online sales and marketing strategy to maximize your revenues.
An Overview of Chatbots
Benefits of Guided Shopping Chatbots
Chatbots are evolving every day. They are revolutionizing online shopping by creating better buying experiences for consumers and meeting customers where they already are online. With guided shopping chatbots, eCommerce merchants can create personalized brand experiences that convert new customers at scale.
Guiding New Prospects to Your Products Most Likely to Convert
A chatbot can engage users from the moment they show interest in your content and offer a personalized shopping experience right on the channels and apps they spend their time. By guiding shoppers, suggesting products and replying to any questions or comments, a shopping chatbot can enhance customer interactions and use conversation to drive purchases. Additionally, a guided shopping chatbot can reach out to customers in the future for re-engagement.
Better Customer Interactions
According to research, 85% of consumers prefer to communicate with brands via messaging. Sadly, it’s impractical to reach out to every customer by yourself, and even if you can, you can’t engage everyone instantly and leverage the insights from those interactions at scale.
Did you know that more than 50% of American consumers have at some point canceled a purchase due to poor customer experience?
Returning Prospects to the Buying Process
Building a Next-Generation Chatbot
Spectrm provides marketers with tools to effortlessly create chatbots and analyze how users engage. You can develop an intuitive next-level chatbot that employs Natural Language Processing (NLP) so that it recognizes human language, not commands. The best part? All of this can be done with no coding!
A conversational marketing solution can transform your marketing funnel into a painless, instant conversation with consumers. Unlike many other chatbot platforms, Spectrm gathers insights about customer engagement, enabling you to make smart business and marketing decisions. It can personalize recommendations instantly and convert prospects on the Google Display Network and social platforms at their time of highest purchase intent.
Guided Shopping Chatbot Case Studies
Happy Socks: 3X Return
Happy Socks wanted to understand the needs of their customers to maximize sales during Valentine’s Day.
With a custom chatbot for Messenger, the company helped its customers to find the perfect socks from an assortment of 300 styles. The result was an estimated 3.3. times return on ad spend and a 20% growth in revenue.
Next: Increased Conversions & Personal Connections
The clothes and footwear retailing giant wanted personalized connections with consumers to enhance their customers’ shopping experience.
Daniel Wellington: More Sales & Larger Audience
Daniel Wellington sought after one-on-one interactions with customers to grow their audience, improve customer experience, and boost sales.
These successful campaigns employed one-on-one conversations and personalized retargeting messages.