In partnership with Spectrm and Facebook Creative Shop, Save the Children created an automated messaging experience that communicates the brand’s mission and goals in an engaging and interactive way.
Spectrm powered an automated Messenger flow featuring animated heartfelt stories of three real children talking about their biggest wishes for Christmas. Save the Children Germany provided video documentaries of the children. The team at Facebook Creative Shop then amplified their stories by creating a colorful and inviting experience, where the people in Germany can learn about each child.
The interactive Messenger journey ends in a call-to-action button where interested parties are encouraged to donate.
Spectrm powered this sophisticated Messenger experience by:
- Including different creative formats, such as videos, animations, and other interactive assets directly into a Messenger conversation.
- A gamified About section where interested donors can learn more about Save the Children and its founder, as well as, how their funds are used to make a difference in the form of a quiz.
- Combining quick replies to guide the experience, and enabling open text responses. Spectrm’s natural language processing solution incorporating AI offered a smooth and totally natural conversational experience that could engage the audience at scale.
Save the Children Germany then ran a series of click-to Messenger ads and click-to Messenger Facebook stories campaigns to promote the automated Messenger flow.
The experience is also featured on Save the Children’s Facebook Business page to drive organic traffic into the Messenger chatbot.