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Happy Socks Creates Gift Finder AI Chatbot for Guided Shopping

Happy Socks boosts holiday sales by helping customers find the perfect gift for a loved one on Valentine’s Day.

3x ROAS vs other holiday campaigns

Messaging channel: Facebook Messenger

Language: English

“A new way of guiding our customers through our extensive product catalogue. [It] enables people to find the perfect gift in a fun and informative way.”

Marc Verschueren
Online Marketing Director at Happy Socks


return on ad spend


revenue uplift


countries reached


Happy Socks is a Swedish manufacturer and retailer of socks, underwear, and swimwear. Their socks are popular for having vibrant colors and designs.


Fashion & Apparel


Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Increase Holiday Sales of Happy Socks for Valentine's Day

Today’s consumers are more loyal to brands that understand their specific wants and needs. Happy Socks sought out to do just that in order to drive more traffic, increase Holiday sales of Happy Socks for Valentine’s Day and improve their return on investment. Happy Socks wanted an innovative and playful way to drive sales of its socks during Valentine’s Day in more than 25 countries across Europe, Australia and North America.

The Solution: An AI Chatbot That Uses Guided Selling to Convert Customers on Facebook

The solution was a guided selling Facebook Messenger bot that helped customers find the perfect gift for a loved one on Valentine’s Day. Using a custom bot for Messenger, Happy Socks helped customers navigate its 300 sock styles and find the perfect pair. With this AI chatbot, Happy Socks  was able to engage customers at scale and build personal connections with their audience.

The colorful online retailer kicked up sales of its socks during Valentine’s Day. The Facebook Messenger campaign resulted in an average 3X return on ad spend.

Happy Socks guided customers through their extensive product catalogue and enabled people to find the perfect gift in a fun and informative way. They drove traffic and increased transactions by optimizing their Facebook chatbot with Spectrm’s conversational marketing platform.

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