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Clarins Facebook Raffle Bot Drives Newsletter Signups
Clarins drives newsletter sign ups and captures customer data with a Facebook raffle bot to win new products built with Spectrm.
Messaging Channel: Facebook Messenger
Language: German
Drives Engagement
Builds audience
Captures Leads
COMPANY
Clarins is a globally known French luxury skin care, cosmetics and perfume company. The Clarins Group has 19 subsidiary companies and distributes in more than 150 countries.
INDUSTRY
Consumer Goods
SOLUTIONS USED
Social messaging
Automate 1:1 conversations at scale on Facebook Messenger.
Retargeting messages
Send personalized retargeting messages that drive action.
Conversation analytics
Optimize your customer journey with step-by-step funnel data.
The Challenge: Capture Customer Data & Drive High-Quality Leads
Clarins needed a way to capture new customer data at scale in order to grow leads for their luxury skin care, cosmetics and perfume products.
The Solution: A Facebook Messenger Raffle Bot
The industry-leading French beauty brand built a raffle bot for Facebook Messenger using the Spectrm conversational marketing platform. Users were able to win new products by entering the raffle and signing up for the Clarins newsletter. This raffle bot was able to grow their audience, increase user engagement and capture leads through social messaging.
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