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Clarins Facebook Raffle Bot Drives Newsletter Signups

Clarins drives newsletter sign ups and captures customer data with a Facebook raffle bot to win new products built with Spectrm.

Messaging Channel: Facebook Messenger

Language: German

Drives Engagement

Builds audience

Captures Leads

COMPANY

Clarins is a globally known French luxury skin care, cosmetics and perfume company. The Clarins Group has 19 subsidiary companies and distributes in more than 150 countries.

INDUSTRY

Consumer Goods

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Capture Customer Data & Drive High-Quality Leads

Clarins needed a way to capture new customer data at scale in order to grow leads for their luxury skin care, cosmetics and perfume products.

The Solution: A Facebook Messenger Raffle Bot

The industry-leading French beauty brand built a raffle bot for Facebook Messenger using the Spectrm conversational marketing platform. Users were able to win new products by entering the raffle and signing up for the Clarins newsletter. This raffle bot was able to grow their audience, increase user engagement and capture leads through social messaging.

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