Instagram Stories. You can insert a link sticker into your Instagram Stories and invite prospects to start a conversation with your brand in Messenger. You can later send them offers based on their preferences and answer any questions in real-time with an automated chat experience.
Owned entry points are the perfect opportunity to convert prospects who are already in their ‘ready to buy’ moments. And if customers don’t convert for the first time, they can be re-engaged and nurtured even after they leave your website.
Click to Chat URLs. Embed a Messenger entry point into any URL and display it on landing pages, newsletters, email signatures and so on, to provide customers with the information they need in high intent moments.
Send to Messenger Plugin. Using this entry point, you can enable consumers to opt-in to receive messages from a your business on Messenger. It’s a great way to convert website visitors into subscribers and frequent buyers.
Checkbox Plugin. You can display a checkbox on landing pages, like a checkout page, that enables users to opt-in to receive messages from the business in Messenger. This allows you to build a relationship with prospects in high intent moments and follow up if they abandoned their cart.
Website Chat Plugin. Use website chat plugins on relevant landing pages, such as your homepage, to provide customers with helpful information in high intent moments
Offline entry points allow businesses to invite customers from offline channels to directly chat with them on Messenger. Offline entry points can be placed on out-of-home advertising, such as product packaging, receipts, billboards, subway signs, and more.
A QR code printed on product packaging, receipts, or other offline advertising makes it easier for people to connect with your business even when they are offline. Customers can simply scan your code to start a conversation with your business in Messenger.
By displaying QR codes on out-of-home advertising, such as billboards and subway signs, you can benefit from a massive reach and exposure. This is the perfect opportunity to turn a traditionally non-active entry point (such as billboards) into an active entry point.
The main benefit of QR codes is that they are super convenient and easy to use. Customers can easily scan the code to connect without having to enter a long product number into their device. And as we all know, a good customer experience drives purchase decisions.
Now you know what entry points you can use to grow your audience. But the value of building an audience on Messenger is often overlooked. It’s much more than just building better custom audiences for ads. The real value lies in building hyper-specific segments of audiences you can continuously engage and monetize on Messenger.
How can you do that?
First, get new prospects into your Messenger bot using the online and offline entry points we have just covered.
Second, collect and analyze the declared data prospects shared directly with you in chat to identify customer preferences.
Third, use those customer insights to build hyper-specific audiences you can re-engage with recurring notifications about topics they’re interested in. For example, you can send them personalized offers based on their preferences. You can notify them about special discounts. You can hype them up about upcoming shopping events and product announcements.
How to grow your messaging audience on social:
1. ACQUIRE & ENGAGE
Grow your messaging audience via paid ads, organic entry points, owned channels like website and email, and offline channels using QR codes.
2. AUTOMATE CHAT EXPERIENCE
After customers engage with entry points, chatbot guides purchase decisions by learning preferences and personalizing customer journeys real-time.
3. RE-ENGAGE & EXPAND
Every customer in the messaging app can now be segmented and retargeted personally with push notifications to drive ongoing value.
As customers opt-in to receive updates only on topics they care about, using recurring notifications, brands can offer the ultimate personalized notifications experience for customers in their high intent moments.
Compliant & Customer-Centric. People only receive notifications on topics they have shown interest in and have full control of their experience e.g frequency & stopping notifications. The notifications are one-to-one messages, sent in a private and safe way.
Personalized. People provide their preferences on the topics, events, and offers they are interested in, to receive one-to-one notifications. Businesses only send users notifications that are relevant to their interest, increasing purchase frequency.
Free of charge. Recurring notifications to opted-in people are free and enable brands to send unlimited messages to re-engage more efficiently and cost-effectively. It’s low-hanging fruit, allowing businesses to get more organic leads while continuously targeting existing customers with offers free of charge.
As e-commerce is growing at a tremendous rate, brands need to stand out from the crowd and attain a competitive advantage over their competitors. That’s why it’s essential to be a first mover and reap the benefits of being among the first companies that send recurring notifications to their customers.
Promotions. Send recurring notifications on promotions to reward your most loyal buyers. Offer them early access to promotions, mentioning that you want to say thank you for their loyalty by giving them this exclusive offer. Or send them a 20% special offer for signing up for your regular updates. Personalized offers are more likely to be redeemed and enable you to segment offers to generate more customer lifetime value.
Product Alerts. Customers who opt-in can be notified when your new products will be available on your website or application. They can opt-in to receive a reminder just a few minutes before your new product line goes live, ensuring that they don’t miss out on bestseller deals.
Content Digests. Customers can opt-in for weekly or monthly content digests. Content digest notifications are valuable because instead of just one short message you can send a summary of recent news, informing your customers about upcoming events, promotions and product launches. Send a private reply to a Facebook comment asking about new products. Since they are already engaged with your brands, it’s a great opportunity to offer them to sign up for regular updates.
Upcoming Events. You can send recurring notifications to invite customers to attend in-store or live shopping events. Once they sign up for the event, you can create hype around the event by following up with regular updates and reminders about the event.
Services. Recurring notifications can be used to send service offers and service reminders to customers. It’s a great strategy to ensure customers keep using your application while you can upsell your products or services.