Play Video
Click play to watch the chatbot in action.

VOGUE Drives Traffic & Subscribers with a Facebook Chatbot
VOGUE Germany increases subscribers and drives traffic by giving readers a personalized horoscope reading on Facebook Messenger using Spectrm.
Messaging channel: Facebook Messenger
Language: German
Drives traffic
Grows audience
Gains subscribers
COMPANY
VOGUE is a monthly fashion and lifestyle magazine brand covering topics like fashion, beauty, culture, living, and runway.
INDUSTRY
Fashion & Apparel
SOLUTIONS USED
Social messaging
Automate 1:1 conversations at scale on Facebook Messenger.
Retargeting messages
Send personalized retargeting messages that drive action.
Conversation analytics
Optimize your customer journey with step-by-step funnel data.
The Challenge: Connect Personally with Fashion Audiences on Social Media.
Today’s consumers want to connect on a personal level with brands. VOGUE Germany sought out to do just that in order to grow their audience, drive more traffic and increase subscribers to their iconic fashion and lifestyle magazine.
The Solution: a Personalized Horoscope Bot on Facebook Messenger Built with Spectrm
The solution was a horoscope chatbot on Facebook Messenger that provided users with their own personal horoscope reading. With this Facebook chatbot, VOGUE Germany was able to engage customers at scale and build personal connections with their audience using Spectrm.
VOGUE drove traffic and gained subscribers by optimizing their Facebook chatbot with Spectrm’s conversational marketing platform.
Explore your use case with a conversational expert
Watch more conversational marketing in action.

Deichmann's shoe finder bot recommends shoes and helps customers find store locations.
Boosts Shoe Sales

Telekom recommends the best phone contract to customers based on their needs.
4x Return on Ad Spend

Ford boosts favorability and purchase intent for their Ford Ranger model in Thailand.
38% Purchase Intent Lift

Renault educates consumers about the ZOE electric car and captures qualified leads.
-36% Cost Per Conversion

Purple guides shoppers to the perfect mattress based on their personal sleep style.
4x Return on Ad Spend

Groupon recommends offers in real-time based on location and personal preferences.
+20% ad recall lift

CoppaFeel! gets 3x higher ad recall and a 30% action intent lift on Facebook.
30% Action Intent Lift

Vogue drives traffic by engaging its audience with personalized horoscopes.
Drives Engagement