Click play to watch the chatbot in action.
VOGUE Drives Traffic & Subscribers with a Facebook Chatbot
VOGUE Germany increases subscribers and drives traffic by giving readers a personalized horoscope reading on Facebook Messenger using Spectrm.
VOGUE is a monthly fashion and lifestyle magazine brand covering topics like fashion, beauty, culture, living, and runway.
Fashion & Apparel
The Challenge: Connect Personally with Fashion Audiences on Social Media.
Today’s consumers want to connect on a personal level with brands. VOGUE Germany sought out to do just that in order to grow their audience, drive more traffic and increase subscribers to their iconic fashion and lifestyle magazine.
The Solution: a Personalized Horoscope Bot on Facebook Messenger Built with Spectrm
The solution was a horoscope chatbot on Facebook Messenger that provided users with their own personal horoscope reading. With this Facebook chatbot, VOGUE Germany was able to engage customers at scale and build personal connections with their audience using Spectrm.
VOGUE drove traffic and gained subscribers by optimizing their Facebook chatbot with Spectrm’s conversational marketing platform.