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CNN News Bot Drives Subscribers on Facebook Messenger

CNN drives traffic and subscribers with breaking news updates from the most-subscribed news bot in the world, built with Spectrm.

Messaging channel: Facebook Messenger

Language: English (UK & US)

Drives Traffic

Builds audience

Increases Subscribers

COMPANY

CNN is an American news-based TV channel and a worldwide leader in news, reaching 90.1 million households as subscribers in the US alone.

INDUSTRY

Media & Entertainment

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Stand Out in a Competitive News Market & Drive Subscribers

With a seemingly endless number of brands competing across multiple channels for news viewership, CNN needed to find a way to stand out from their competitors in order to grow their audience and increase subscribers to their news stories.

The Solution: A News Bot on Facebook Messenger that Provides Relevant Daily News Updates

With Spectrm, CNN was able to build a friendly and informative chatbot for Facebook Messenger that provides daily and breaking news updates to subscribers. Their bot, now the most-subscribed news bot in the world, brings in new traffic, helps grow their audience and continues to drive new subscribers.

Explore your use case with a conversational expert

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svg{fill:var(--e-social-icon-icon-color);}.elementor-social-icon:last-child{margin:0;}.elementor-social-icon:hover{opacity:.9;color:#fff;}.elementor-social-icon-android{background-color:#a4c639;}.elementor-social-icon-apple{background-color:#999;}.elementor-social-icon-behance{background-color:#1769ff;}.elementor-social-icon-bitbucket{background-color:#205081;}.elementor-social-icon-codepen{background-color:#000;}.elementor-social-icon-delicious{background-color:#39f;}.elementor-social-icon-deviantart{background-color:#05cc47;}.elementor-social-icon-digg{background-color:#005be2;}.elementor-social-icon-dribbble{background-color:#ea4c89;}.elementor-social-icon-elementor{background-color:#d30c5c;}.elementor-social-icon-envelope{background-color:#ea4335;}.elementor-social-icon-facebook,.elementor-social-icon-facebook-f{background-color:#3b5998;}.elementor-social-icon-flickr{background-color:#0063dc;}.elementor-social-icon-foursquare{background-color:#2d5be3;}.elementor-social-icon-free-code-camp,.elementor-social-icon-freecodecamp{background-color:#006400;}.elementor-social-icon-github{background-color:#333;}.elementor-social-icon-gitlab{background-color:#e24329;}.elementor-social-icon-globe{background-color:#69727d;}.elementor-social-icon-google-plus,.elementor-social-icon-google-plus-g{background-color:#dd4b39;}.elementor-social-icon-houzz{background-color:#7ac142;}.elementor-social-icon-instagram{background-color:#262626;}.elementor-social-icon-jsfiddle{background-color:#487aa2;}.elementor-social-icon-link{background-color:#818a91;}.elementor-social-icon-linkedin,.elementor-social-icon-linkedin-in{background-color:#0077b5;}.elementor-social-icon-medium{background-color:#00ab6b;}.elementor-social-icon-meetup{background-color:#ec1c40;}.elementor-social-icon-mixcloud{background-color:#273a4b;}.elementor-social-icon-odnoklassniki{background-color:#f4731c;}.elementor-social-icon-pinterest{background-color:#bd081c;}.elementor-social-icon-product-hunt{background-color:#da552f;}.elementor-social-icon-reddit{background-color:#ff4500;}.elementor-social-icon-rss{background-color:#f26522;}.elementor-social-icon-shopping-cart{background-color:#4caf50;}.elementor-social-icon-skype{background-color:#00aff0;}.elementor-social-icon-slideshare{background-color:#0077b5;}.elementor-social-icon-snapchat{background-color:#fffc00;}.elementor-social-icon-soundcloud{background-color:#f80;}.elementor-social-icon-spotify{background-color:#2ebd59;}.elementor-social-icon-stack-overflow{background-color:#fe7a15;}.elementor-social-icon-steam{background-color:#00adee;}.elementor-social-icon-stumbleupon{background-color:#eb4924;}.elementor-social-icon-telegram{background-color:#2ca5e0;}.elementor-social-icon-thumb-tack{background-color:#1aa1d8;}.elementor-social-icon-tripadvisor{background-color:#589442;}.elementor-social-icon-tumblr{background-color:#35465c;}.elementor-social-icon-twitch{background-color:#6441a5;}.elementor-social-icon-twitter{background-color:#1da1f2;}.elementor-social-icon-viber{background-color:#665cac;}.elementor-social-icon-vimeo{background-color:#1ab7ea;}.elementor-social-icon-vk{background-color:#45668e;}.elementor-social-icon-weibo{background-color:#dd2430;}.elementor-social-icon-weixin{background-color:#31a918;}.elementor-social-icon-whatsapp{background-color:#25d366;}.elementor-social-icon-wordpress{background-color:#21759b;}.elementor-social-icon-xing{background-color:#026466;}.elementor-social-icon-yelp{background-color:#af0606;}.elementor-social-icon-youtube{background-color:#cd201f;}.elementor-social-icon-500px{background-color:#0099e5;}.elementor-shape-rounded .elementor-icon.elementor-social-icon{border-radius:10%;}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%;}