Click play to watch the chatbot in action.
CNN drives traffic and subscribers with breaking news updates from the most-subscribed news bot in the world, built with Spectrm.
Messaging channel: Facebook Messenger
Language: English (UK & US)
CNN is an American news-based TV channel and a worldwide leader in news, reaching 90.1 million households as subscribers in the US alone.
Media & Entertainment
Automate 1:1 conversations at scale on Facebook Messenger.
Send personalized retargeting messages that drive action.
Optimize your customer journey with step-by-step funnel data.
With a seemingly endless number of brands competing across multiple channels for news viewership, CNN needed to find a way to stand out from their competitors in order to grow their audience and increase subscribers to their news stories.
With Spectrm, CNN was able to build a friendly and informative chatbot for Facebook Messenger that provides daily and breaking news updates to subscribers. Their bot, now the most-subscribed news bot in the world, brings in new traffic, helps grow their audience and continues to drive new subscribers.
