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CNN News Bot Drives Subscribers on Facebook Messenger

CNN drives traffic and subscribers with breaking news updates from the most-subscribed news bot in the world, built with Spectrm.

Messaging channel: Facebook Messenger

Language: English (UK & US)

Drives Traffic

Builds audience

Increases Subscribers

COMPANY

CNN is an American news-based TV channel and a worldwide leader in news, reaching 90.1 million households as subscribers in the US alone.

INDUSTRY

Media & Entertainment

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Stand Out in a Competitive News Market & Drive Subscribers

With a seemingly endless number of brands competing across multiple channels for news viewership, CNN needed to find a way to stand out from their competitors in order to grow their audience and increase subscribers to their news stories.

The Solution: A News Bot on Facebook Messenger that Provides Relevant Daily News Updates

With Spectrm, CNN was able to build a friendly and informative chatbot for Facebook Messenger that provides daily and breaking news updates to subscribers. Their bot, now the most-subscribed news bot in the world, brings in new traffic, helps grow their audience and continues to drive new subscribers.

Explore your use case with a conversational expert

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