Play Video

Click play to watch the chatbot in action.

CNN News Bot Drives Subscribers on Facebook Messenger

CNN drives traffic and subscribers with breaking news updates from the most-subscribed news bot in the world, built with Spectrm.

Messaging channel: Facebook Messenger

Language: English (UK & US)

Drives Traffic

Builds audience

Increases Subscribers

COMPANY

CNN is an American news-based TV channel and a worldwide leader in news, reaching 90.1 million households as subscribers in the US alone.

INDUSTRY

Media & Entertainment

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Stand Out in a Competitive News Market & Drive Subscribers

With a seemingly endless number of brands competing across multiple channels for news viewership, CNN needed to find a way to stand out from their competitors in order to grow their audience and increase subscribers to their news stories.

The Solution: A News Bot on Facebook Messenger that Provides Relevant Daily News Updates

With Spectrm, CNN was able to build a friendly and informative chatbot for Facebook Messenger that provides daily and breaking news updates to subscribers. Their bot, now the most-subscribed news bot in the world, brings in new traffic, helps grow their audience and continues to drive new subscribers.

Explore your use case with a conversational expert

Watch more conversational marketing in action.

BMW raises awareness of its electric vehicles by offering online quizzes through Messenger.

BMW raises awareness of its electric vehicles by offering online quizzes through Messenger

50% of users converted

Proximus drives app retention and revenue per user with recurring notifications on Instagram.

Proximus drives app retention and revenue per user with recurring notifications on Instagram.

37% total app install rate

Rewe Grows In-Store Sales With Digital Flyers Via Private DMs on Instagram

Rewe Grows In-Store Sales With Digital Flyers Via Private DMs on Instagram

Increased in store sales

Zalando Boosts Sales With Special Offers During Live Shopping on Messenger

Zalando increases engagement by sending offers in private Messenger DMs during live shopping events.

3.2x incremental ROAS

GSN Games Acquires App Users With Daily Offers on Messenger

GSN Games grows revenue 10x compared to BAU by converting less active app users into Messenger.

10x more high payers

Omio Increases Ticket Sales With Automated FAQs on Instagram

Omio increases ticket sales and engagement by automating their FAQs on Instagram.

94% CTR to landing page

Uber Eats Acquires App Users With Private Offers on Messenger

Uber Eats increases app acquisition efficiency with personal offers sent privately on Messenger.

6x more first orders

Deichmann Converts Customers With A Shoe Finder Bot on Messenger

Deichmann recommends shoes on Messenger based on preferences and budget.

30% more purchases

Beliani Acquires New Customers With Personalized Recommendations on Messenger

Beliani inspires new customers with recommendations for their personal style on Messenger.

-59% cost per conversion

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}img[data-dominant-color]:not(.has-transparency){background-color:var(--dominant-color);}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.jupiterx-widget-nav-menu-vertical > .menu-item{margin-bottom:px;}.jupiterx-widget-nav-menu-vertical > .menu-item{margin-bottom:px;}.jupiterx-widget-nav-menu-vertical > .menu-item{margin-bottom:px;}