Click play to watch the chatbot in action.
CNN News Bot Drives Subscribers on Facebook Messenger
CNN drives traffic and subscribers with breaking news updates from the most-subscribed news bot in the world, built with Spectrm.
Messaging channel: Facebook Messenger
Language: English (UK & US)
Drives Traffic
Builds audience
Increases Subscribers
COMPANY
CNN is an American news-based TV channel and a worldwide leader in news, reaching 90.1 million households as subscribers in the US alone.
INDUSTRY
Media & Entertainment
SOLUTIONS USED
Social messaging
Automate 1:1 conversations at scale on Facebook Messenger.
Retargeting messages
Send personalized retargeting messages that drive action.
Conversation analytics
Optimize your customer journey with step-by-step funnel data.
The Challenge: Stand Out in a Competitive News Market & Drive Subscribers
With a seemingly endless number of brands competing across multiple channels for news viewership, CNN needed to find a way to stand out from their competitors in order to grow their audience and increase subscribers to their news stories.
The Solution: A News Bot on Facebook Messenger that Provides Relevant Daily News Updates
With Spectrm, CNN was able to build a friendly and informative chatbot for Facebook Messenger that provides daily and breaking news updates to subscribers. Their bot, now the most-subscribed news bot in the world, brings in new traffic, helps grow their audience and continues to drive new subscribers.
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