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Messaging Channels: Facebook Messenger

How brands can use Facebook Messenger to build direct relationships with their customers that drive sales.
 

Conversational marketing channel: Facebook Messenger

Facebook Messenger is used by 1.3 billion people worldwide. It’s one of the most popular channels for consumers to have convenient conversations with brands and friends.

When used correctly, Messenger is a conversational marketing channel that can help you engage and convert customers at scale. Build direct relationships with every customer by nurturing them through your marketing funnel, right on Messenger.

What you will learn about Facebook Messenger

In this lesson of Spectrm’s Conversational Marketing Academy, you will learn how to:

  • Automate one to conversations on Messenger to drive business performance.
  • Drive brand consideration and understand your customers needs better.
  • Remove friction and engage your customers with Messenger across every stage of the customer lifecycle.
  • Use Spectrm’s conversational marketing automation platform to automate real-time messaging experiences.
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