?×
More first order via Messenger compared to ads that click to app
??%
Decrease in cost per first order
?×
More purchase via Messenger compared to ads that click to app
COMPANY
StadiumGoods is a premier sneaker and streetwear marketplace, which sells sought-after footwear, apparel, and accessories.
INDUSTRY
Fashion & Apparel
USE CASE
Conversational commerce
Drive sales with one to one shopping experiences and product recommendations.
MESSAGING CHANNELS
SOLUTIONS USED
Click to Chat ads
Take your ads to the next level with Messenger.
Retargeting messages
Send notifications to opted-in users for ongoing value.
Direct message automation
Automate messaging and convert high intent customers with personalized offers.
Entry points
Paid ads, organic search, social entry points, owned and offline channels.
RESULTS
??%
decrease in cost per conversion lift
?×
finished the conversation once they started it
?×
finished the conversation once they started it
CHALLENGE
StadiumGoods messaging strategy solves the challenges fashion brands face with customer acquisition and making shopping experiences feel personal online
Consumers want a convenient and effortless way to find fashion items that fit their needs and preferences. Particularly younger generations, who expect to be engaged on their preferred social channels.
But finding the right products is overwhelming with so many options available. Especially from a product catalogue the size of StadiumGoods.
That’s why prospects often end up abandoning their carts without finalizing a purchase. This makes improving CAC and conversation rates a significant challenge for fashion brands.
So how did messaging help eCommerce marketers at StadiumGoods connect with their audiences and guide them to find the best sellers in stock?
Customer acquisition cost
Improve CAC and conversion rates by guiding shoppers and recommending products dynamically in chat in real-time.
Customer signals
Collect customer signals to improve personalization, capture 100% of leads, & retarget drop-offs 1:1 without cookies.
Audience growth
Activate younger customers on their preferred channel and seed new high value lookalikes using zero party data from chat.
Ongoing engagement
Drive continuous value with a directly reachable messaging audience you can engage with free recurring notifications.
CUSTOMER JOURNEY
StadiumGoods engages fashion shoppers with a one to one conversational journey across the customer lifecycle
Here’s how StadiumGoods transformed their customer journey from start to finish.
It shows you how to send audiences into Messenger from paid ads, how to engage and qualify them, typical conversion paths, and then how to re-engage them to increase customer lifetime value.
1 | Acquire users
with paid ads, organic search and social entry points, plus owned and offline channels.
2 | Engage & qualify
users to understand their individual needs and personal preferences.
3 | Convert users
with personalized product recommendations based on zero party data shared in chat.
4 | Send notifications
on their preferred messaging app to drive ongoing engagement and upsell them.
5 | Increasy loyalty
with tailored and timely offers that grow sales and boost customer LTV.
DATA CAPTURE
StadiumGoods captures zero party data in a privacy-safe channel to improve customer profiles, segment audiences, and reach them directly
Helping customers find the right fashion items in chat with a guided experience helps StadiumGoods capture zero party data on customer preferences. They use this to personalize the buyer journey in real-time and send personalized recommendations.
Below is an example of how StadiumGoods structures the data from chat to build audience segments and re-engage customers one to one with push notifications from Messenger.
Customer profile
Bastian Spiegelmann
First seen: September 20, 2022
Source: Click to Messenger Facebook ad
Source: Click to Messenger Facebook ad
IMPACT
StadiumGoods increases revenue by guiding customers to best seller pieces based on their style and budget
StadiumGoods launched an automated Messenger experience to help customers find best sellers based on their budget and who they are shopping for. Using paid and social entry points, the fashion retailer managed to build a continuously monetizable audience on Messenger.
The Messenger bot engaged the audience by asking questions about their style preferences and recommending products dynamically in real-time one to one chat. This allowed StadiumGoods to collect customer signals and capture leads and retarget drop-offs without cookies.
Using the customer data collected, StadiumGoods sends ongoing notifications with personalized offers to help customers find the pieces they are looking for. This helps the company to increase customer LTV.
Talk to a conversational specialist about conversational commerce
See how marketers use Spectrm to grow revenue.
37% total app install rate
Proximus drives app installs with a paid campaign on Instagram, then boosts retention with recurring notifications sent before each Belgium game during the 2022 World Cup.
INCREASED IN STORE SALES
Rewe delivers targeted promotions to grocery shoppers on their preferred messaging app to grow repeat sales and increase LTV.
3.2x incremental ROAS
Zalando increases engagement by sending offers in private Messenger DMs during live shopping events.
10x more high payers
GSN Games grows revenue 10x compared to BAU by converting less active app users into Messenger.
94% CTR to landing page
Omio increases ticket sales and engagement by automating their FAQs on Instagram.
6x more first orders
Uber Eats increases app acquisition efficiency with personal offers sent privately on Messenger.
30% more purchases
Deichmann recommends shoes on Messenger based on preferences and budget.
-59% cost per conversion
Beliani inspires new customers with recommendations for their personal style on Messenger.
3x higher CTR
Volkswagen books test drives for their new electric vehicles by guiding customers to find their ideal car.