Skip to content
facebook messenger logo
Play Video

StadiumGoods recommends best sellers in stock based on who customers are shopping for and their budget range.

More first order via Messenger compared to ads that click to app


Decrease in cost per first order

More purchase via Messenger compared to ads that click to app


StadiumGoods is a premier sneaker and streetwear marketplace, which sells sought-after footwear, apparel, and accessories. 


Fashion & Apparel


Conversational commerce

Drive sales with one to one shopping experiences and product recommendations.


Click to Chat ads
Take your ads to the next level with Messenger.

Retargeting messages
Send notifications to opted-in users for ongoing value. 

Direct message automation
Automate messaging and convert high intent customers with personalized offers.

Entry points
Paid ads, organic search, social entry points, owned and offline channels.



decrease in cost per conversion lift

finished the conversation once they started it

finished the conversation once they started it


StadiumGoods messaging strategy solves the challenges fashion brands face with customer acquisition and making shopping experiences feel personal online

Consumers want a convenient and effortless way to find fashion items that fit their needs and preferences. Particularly younger generations, who expect to be engaged on their preferred social channels. 

But finding the right products is overwhelming with so many options available. Especially from a product catalogue the size of StadiumGoods.

That’s why prospects often end up abandoning their carts without finalizing a purchase. This makes improving CAC and conversation rates a significant challenge for fashion brands. 

So how did messaging help eCommerce marketers at StadiumGoods connect with their audiences and guide them to find the best sellers in stock?

Customer acquisition cost

Improve CAC and conversion rates by guiding shoppers and recommending products dynamically in chat in real-time.

Customer signals

Collect customer signals to improve personalization, capture 100% of leads, & retarget drop-offs 1:1 without cookies.

Audience growth

Activate younger customers on their preferred channel and seed new high value lookalikes using zero party data from chat.

Ongoing engagement

Drive continuous value with a directly reachable messaging audience you can engage with free recurring notifications.


StadiumGoods engages fashion shoppers with a one to one conversational journey across the customer lifecycle

Here’s how StadiumGoods transformed their customer journey from start to finish.

It shows you how to send audiences into Messenger from paid ads, how to engage and qualify them, typical conversion paths, and then how to re-engage them to increase customer lifetime value.

1 | Acquire users

with paid ads, organic search and social entry points, plus owned and offline channels.

2 | Engage & qualify

users to understand their individual needs and personal preferences.

3 | Convert users

with personalized product recommendations based on zero party data shared in chat.

4 | Send notifications

on their preferred messaging app to drive ongoing engagement and upsell them.

5 | Increasy loyalty

with tailored and timely offers that grow sales and boost customer LTV.


StadiumGoods captures zero party data in a privacy-safe channel to improve customer profiles, segment audiences, and reach them directly

Helping customers find the right fashion items in chat with a guided experience helps StadiumGoods capture zero party data on customer preferences. They use this to personalize the buyer journey in real-time and send personalized recommendations. 

Below is an example of how StadiumGoods structures the data from chat to build audience segments and re-engage customers one to one with push notifications from Messenger.

facebook messenger logo
Play Video
Customer profile
Bastian Spiegelmann
First seen: September 20, 2022
Source: Click to Messenger Facebook ad


StadiumGoods increases revenue by guiding customers to best seller pieces based on their style and budget

StadiumGoods launched an automated Messenger experience to help customers find best sellers based on their budget and who they are shopping for. Using paid and social entry points, the fashion retailer managed to build a continuously monetizable audience on Messenger. 

The Messenger bot engaged the audience by asking questions about their style preferences and recommending products dynamically in real-time one to one chat. This allowed StadiumGoods to collect customer signals and capture leads and retarget drop-offs without cookies.

Using the customer data collected, StadiumGoods sends ongoing notifications with personalized offers to help customers find the pieces they are looking for. This helps the company to increase customer LTV. 

Talk to a conversational specialist about conversational commerce

See how marketers use Spectrm to grow revenue.