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Best Practices: How to Design Conversation Funnels that Perform

Get a blueprint to define the goals of your marketing chatbot and design conversations that convert your customers.

Designing conversational marketing funnels that convert your customers

When it comes to always-on marketing chatbots, it’s important to clearly define objectives and follow best practices in conversation design. This maximizes the engagement, conversions, and return on investment you generate. 

What you will learn in this lesson about designing conversation funnels

In this lesson of Spectrm’s Academy, you will learn the following about conversational design:

  • How to define your conversational creative strategy.
  • The Get/To/By framework to structuring conversations.
  • The marketing chatbot ABCs of high-performance conversation design.
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Grow faster with conversational marketing automation.

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LESSON 7
Best Practices: How to Iterate and Optimize Conversation Funnels

Discover how to use chatbot analytics and declared data to optimize conversational marketing performance over time.
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