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Intro to Conversational Marketing

The basics of conversational marketing, and how it helps you convert today’s consumer.

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Intro to conversational marketing

More than 4 billion people use messaging apps every month to speak with friends and family. Messaging is increasingly how consumers want to engage with brands.

Conversations are the natural way that we all connect. Providing personalized, instant, and effortless conversational experiences is essential for any marketer looking to drive growth in the long term.

What you will learn about conversational marketing in this lesson

This lesson in Spectrm’s Conversational Marketing Academy will cover the foundations of:

  • What conversational marketing is and why your brand needs to use it.
  • Trends and statistics on messaging apps and experiences.
  • Changing customer expectations and how your business can meet them.
  • How Spectrm’s conversational automation platform can help you engage and convert more customers in real-time.
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