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Hungryroot Leverages Facebook Messenger Bot to Gain Brand Insights

Hungryroot measures brand awareness before and after an out-of-home campaign in New York City using a Facebook Messenger bot built using Spectrm’s conversational marketing platform.

Messaging channel: Facebook Messenger

Language: English

Drives Traffic

Builds Audience

Generates Insights


Hungryroot is a modern way to shop for, cook, and love healthy food. Their direct to consumer grocery delivery business is one of the fastest growing in the industry.


Food & Beverage


Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Gain Valuable Brand Awareness Insights

Hungryroot wanted to measure the success of their recent out-of-home marketing campaign. They also wanted to gain quality brand insights for their business. Most importantly, they needed to connect with consumers on a large scale.

The Solution: A Facebook Messenger Bot to Scale Market Research

Hungryroot used Spectrm’s conversational marketing platform to conduct market research by building a Facebook Messenger bot that measured brand awareness before, during and after an out-of-home campaign.

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