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Hungryroot Leverages Facebook Messenger Bot to Gain Brand Insights
Hungryroot measures brand awareness before and after an out-of-home campaign in New York City using a Facebook Messenger bot built using Spectrm’s conversational marketing platform.
Messaging channel: Facebook Messenger
Language: English
Drives Traffic
Builds Audience
Generates Insights
COMPANY
Hungryroot is a modern way to shop for, cook, and love healthy food. Their direct to consumer grocery delivery business is one of the fastest growing in the industry.
INDUSTRY
Food & Beverage
SOLUTIONS USED
Social messaging
Automate 1:1 conversations at scale on Facebook Messenger.
Retargeting messages
Send personalized retargeting messages that drive action.
Conversation analytics
Optimize your customer journey with step-by-step funnel data.
The Challenge: Gain Valuable Brand Awareness Insights
Hungryroot wanted to measure the success of their recent out-of-home marketing campaign. They also wanted to gain quality brand insights for their business. Most importantly, they needed to connect with consumers on a large scale.
The Solution: A Facebook Messenger Bot to Scale Market Research
Hungryroot used Spectrm’s conversational marketing platform to conduct market research by building a Facebook Messenger bot that measured brand awareness before, during and after an out-of-home campaign.
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