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Messaging Channels: WhatsApp for Business

How to scale direct customer relationships by automating one to one conversations on the WhatsApp Business API.

Using WhatsApp for Business to seamlessly engage your customers on their preferred messaging app

1.5 billion people use WhatsApp as a preferred messaging channel all around the world. It’s one of the most popular messaging apps to keep in touch with friends, family, and their favorite brands.

Marketers can use conversational marketing chatbots on WhatsApp to engage and convert customers. Delivered personalized customer experiences that keep customers coming back.

What you will learn about WhatsApp in this lesson

In this lesson of Spectrm’s Conversational Marketing Academy, you will learn:

  • How to leverage WhatsApp across the customer lifecycle to grow sales and build customer relationships.
  • What customers expect from brands during the customer journey.
  • How to automate one-to-one conversations on WhatsApp.
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