Convert your DMs into golden tickets.
Not service tickets.
Drive sales, reduce time to response and increase customer satisfaction by automating your social inbox with marketing bots.
Scale frictionless shopping experiences on social.
Let marketing chatbots do the work.
70% of incoming messages on social are pre-purchase. Cut back on all the manual effort of replying and make sure customers get exactly what they want, when they want it.
Let customers engage with your business 24/7 on their own terms.
Dynamically recommend products and services based on preferences.
Instantly respond to customer needs in one to one conversation.
Segment customers in real time and re-engage them with relevant offers.
Always respond with the right information in the moment that matters most.
Leverage conversational AI to respond to your customer’s unique intents and automate FAQs on the fly. Train your bot to get smarter with every message using proprietary natural language processing (NLP) and machine learning methods.
Scale one to one conversations that are sensitive to context and preferences.
Dynamically integrate data sources and product feeds to personalize answers in real-time. Combine the power of context-specific responses with the ability to identify broader customer intents that override guided conversation paths.
Automate personalized re-engagement messages to drive more conversions.
Build segments on the fly and retarget every customer with personalized messages that bring them right back to where they left off. Convert more customers with a frictionless journey from click to conversation to purchase.
Seamlessly switch from bot to human and give your team all the information it needs.
Integrate your chatbot with handover compliant customer service apps for Facebook Messenger including Sprinklr, Conversocial, Hootsuite, Clarabridge, and Zendesk chat.
Leverage conversational intelligence tools that make every datapoint actionable.
Channel customers into cost-effective messaging apps. Eliminate friction points in your customer journey and identify opportunities to drive sales. Optimize your customer experience and learn more about segments than ever before.
Get industry-leading time to market with your dedicated onboarding specialist.
No coding required.
Prototype, launch and optimize your chatbot with no internal engineering resources.
Ready for success.
Maximize your ROI with our experienced conversational success managers.
Trusted by Fortune 100 and disruptors.
Drive sales with automated chat funnels on social messaging channels with Spectrm.
A marketing chatbot is a bot that streamlines your marketing funnel into an automated conversation in order to drive an action valuable to your business.
Marketing bots fast-track customers to purchase by learning about their preferences and personalizing their customer journey in a real-time one to one conversation. These bots engage and convert customers in conversation, at scale, on their preferred channels and at their preferred time.
Marketing chatbots are an increasingly popular approach to direct to consumer marketing that is designed to guide customers, understand responses, personalize experiences, offer recommendations, and drive business outcomes.
Marketing bots can take the form of guided experiences that follow a scripted path with a decision-tree logic. They can also be used to qualify leads and capture contact details. Messenger bots that drive marketing performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently.
A Facebook Messenger bot is a chatbot that operates on Facebook Messenger. Messenger bots automate one to one conversations between a brand and a customer on social media. They are designed to guide customers, understand responses, personalize experiences, offer recommendations, and drive business outcomes.
Facebook Messenger bots are automated conversations that can take the form of guided experiences that follow a scripted path with a decision-tree logic. They can also be used to qualify leads and capture contact details. Messenger bots that drive marketing performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently.
Bots can become an automated marketing tool that has increasing returns on ad spend, compared to the diminishing returns most facebook marketing tools typically see. As you collect more declared data and conversational data, you can optimize your Messenger bot funnel to perform better with each iteration.
Messenger bots built with Spectrm can achieve up to 9x more return on ad spend than website traffic or conversion campaign objective campaigns that lead to a landing page.
Facebook chatbots have many unique benefits compared to other FB marketing tool:
- Messenger bots can reduce ad fatigue and help lower CPMs. High ad frequency on Facebook increases your CPMs and annoys your customers. Messenger bot marketing helps avoid ad fatigue by reducing the need for high ad frequency to move customers through your marketing funnel. Instead, you can personalize a customer’s experience of your brand from the first touchpoint and move them from discovery to consideration to action in a single interaction.
- Messenger marketing drives conversions by making it easy to find relevant relevant products and content. Messenger bots guide customers through the purchase funnel by offering relevant information and product recommendations. Customers are able to find what matters most to them, browse products and click directly onto product landing pages from a chat.
- Messenger bots enable real-time communication. This instantaneous and customized communication helps meet customer needs in the moment. You engage your customer in their highest moment of intent with a positive experience that makes buying from you intuitive and easy.
- Messenger bots create a frictionless experience. Using bots to guide customers to relevant products directly on Messenger means you can add more value before forcing them off of Facebook and onto your page. This creates a more seamless in-app experience and presents more opportunities to convince someone to buy before visiting your website.
- Messenger bots unlock audience insights you can’t get from other Facebook marketing tools to build better segments and lookalike audiences. Bots capture declared data about what your customers actually want. This customer insights data can personalize their experiences in real-time but can also help build more meaningful audience segments in order to improve prospecting lookalike audiences. Customer data can also be pushed to your CRM to maintain accurate customer profiles.
Yes! Conversational marketing using chatbots is a feedback-driven, two-way process that personalizes every message based on what your customers tell you they actually want.
Social messaging bots built with Spectrm gather vast amounts of customer data that can allow better personalization at scale. Analytics on user data and engagement can be used to optimize marketing efforts and enhance retargeting efficiency.
Chatbots can serve as a personal shopper and guide customers along the buyer journey with relevant information, tailoring the purchase process to suit the needs of each consumer. Chatbots can also build on existing customer relationships to build brand loyalty by improving the customer experience.
Absolutely! Humans are limited. Our energy and time are finite. That’s why technology like machine learning powers conversational marketing software. It uses natural language processing to analyze incoming messaging data to quickly build high-converting chatbots.
Consumers want fast and customized experiences. Chatbots and conversational marketing are very effective ways to bridge the gap. It offers a fun and engaging experience while making timely product recommendations based on customer input. The data can be used to improve buyer personas, remarketing, and other campaigns.
This is a great solution for eCommerce marketing automation. It helps you quickly build a library of customer intents that you can map to responses. When it comes to marketing, it’s essential to pair this machine learning approach with human supervision because every conversation is tied to achieving specific outcomes to reach your goals.