Click play to watch the chatbot in action.
Red Bull Gains Customer Insights with Social Chatot
Red Bull builds a social messaging chatbot on Facebook to drive engagement with interactive content and generate customer insights using Spectrm’s conversational marketing platform.
Messaging channel: Facebook Messenger
Language: German & English
The Challenge: Drive User Engagement & Generate Customer Insights
The Solution: A Facebook Messenger Bot with Access to Exclusive Content
Using Spectrm’s conversational marketing platform, Red Bull built a friendly Facebook Messenger bot that provided users with access to exclusive content. The chatbot increased audience size and drove user engagement, while also generating extensive customer insights for their brand.