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Red Bull Gains Customer Insights with Social Chatot

Red Bull builds a social messaging chatbot on Facebook to drive engagement with interactive content and generate customer insights using Spectrm’s conversational marketing platform.

Messaging channel: Facebook Messenger

Language: German & English

Drives Traffic

Builds Audience

Generates Insights

COMPANY

Red Bull is an energy drink created by an Austrian company in 1987. With 7.5 billion cans sold each year, Red Bull has the highest market share of any energy drink in the world.

INDUSTRY

Food & Beverage

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Drive User Engagement & Generate Customer Insights

Red Bull sought out to drive user engagement on social media, while also generating extensive customer insights for their products and marketing efforts.

The Solution: A Facebook Messenger Both with Access to Exclusive Content

Using Spectrm’s conversational marketing platform, Red Bull built a friendly Facebook Messenger bot that provided users with access to exclusive content. The chatbot increased audience size and drove user engagement, while also generating extensive customer insights for their brand.

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