Groupon guides customers and recommends offers dynamically based on their location and self-selected preferences using Conversational Display Ads and Spectrm.
Marketing channel: Conversational Display Ads
Language: English (UK & US)Conversational Display Ads have proven to be an excellent way to scale personalized conversations with our users at a lower cost than Facebook Messenger ads.
Groupon is a global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services.
eCommerce
Chat with customers in conversational display units.
Personalize recommendations in real-time using declared data.
Optimize your customer journey with step-by-step funnel data.
Groupon was looking for ways to help users find the best experience to gift to their loved ones, which can be challenging given Groupon’s wide-range of offerings.
In partnership with Spectrm, Groupon created a conversational display ad commerce campaign inviting users in London and Los Angeles to discover local experiences using their “gift finder.”
Users were guided through Groupon’s relevant offerings in real time within the ad unit, based on their location and self-selected preferences.
Conversational display ads moved potential buyers from discovery to action in one single ad. For a comparable cost to regular display, Groupon drove deeper engagement with users at scale.
These quality conversations led to strong results: over 200,00 total brand interactions and a significant lift in ad recall in both London (+20% lift) and Los Angeles (+24% lift). The campaign also delivered a lower cost per conversation than other conversational marketing channels.
