[Report] State of B2C Customer Retention
Retaining customers and growing customer lifetime value is more important than ever in today’s economic climate.
That’s why companies are turning to more sustainable growth strategies, one of which is customer retention.
But it’s not easy to be a retention marketer. Channels that were once effective are not what they used to be. Data privacy restrictions are making it harder than ever to get to know customers.
How do retention marketers move the needle on their customer retention efforts?
You can read the full ungated report below from our B2C customer retention report of 300 marketers from around the world:
- Why customer retention is more important than ever
- What is the most effective customer retention channel
- What are customers’ top priorities
- Thoughts on privacy and data collection online