How BetterMe got a 50% lower cost per app install with Spectrm

“Spectrm is one of our cheapest sources of user acquisition in terms of CPIs. We were able to build a highly engaging chatbot conversations which resulted in 52% higher impression to install rate compared to Facebook App Install campaigns.”

Sviatoslav Hnizdovskyi | Marketing Specialist

50%

lower CPI vs app install campaign

52%

impression to install rate lift

23%

lower CPM vs app install campaign

COMPANY

BetterMe is part of the fastest growing family of Health & Fitness apps in the world, with over 50 million installs.

INDUSTRY

Health & Fitness

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

Entrypoint manager

Split-test creative and targeting with different bot entrypoints.

The challenge of app marketing ROI on Facebook.

The BetterMe app offers personalised training and meal plans based on your body type. Sviatoslav faced challenges many app marketers face on social media:

App install costs started to increase for their Facebook campaigns.
He needed a better way to explain the product and add value to BetterMe’s audience to increase app install rates.
He also needed to understand his audience on social.

The solution with Spectrm conversational marketing.

Sviatoslav launched a BetterMe conversational fitness assistant on Facebook Messenger with Spectrm. It offers users a personalized training plan based on their specific body type in order to drive app downloads.