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Hertha BSC Ticketing Bot Drives Sales on Messenger

Hertha BSC’s Facebook Messenger chatbot, built with Spectrm, sells last-minute tickets with offers to fill the stadium every game.

Messaging channel: Facebook Messenger

Language: German

Drives Conversions

Builds audience

Increases Sales

COMPANY

Hertha BSC is a German professional football club based in Berlin. The club plays in the top tier of German football and has won many regional championships.

INDUSTRY

Ticketing & Events

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Fill the Football Stadium for Every Game

As a top German football franchise, it is very important for Hertha BSC to fill their stadium for every game. Selling last minute tickets for available seats proved to be difficult. They needed a way to offer promotions and reach a large audience to quickly fill any empty seats at the last minute.

The Solution: A Facebook Messenger Bot that Drives Last Minute Ticket Sales

In order to ensure that all of the stadium seats are filled every game, Hertha BSC built a Facebook Messenger bot with Spectrm that sells last-minute tickets with special offers. With their ticketing bot, Hertha BSC is able to engage a larger audience, offer personalized deals and sell more tickets.

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