Click play to watch the chatbot in action.
Facebook Chatbot Drives German Army Recruitment
The German Army drives recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali using Spectrm.
24 point lift in ad recall
7 point lift in recruitment interest
Messaging channel: Facebook Messenger
The Bundeswehr is the unified armed forces of Germany and their civil administration and procurement authorities.
The Challenge: Increase the Number of Candidates Enlisting in the Army
In today’s society, it is more important than ever to connect with your audience online. The Bundeswehr was looking for a unique way to build their audience on social media platforms in order to improve enrollment rates for the German Army.
The Solution: A Facebook Chatbot That Gives Users a Behind-the-Scenes Experience
The solution was a Facebook chatbot that drives army recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali.
The Bundeswehr drove traffic and increased applications by optimizing their Facebook chatbot using Spectrm’s conversational marketing platform.