Click play to watch the chatbot in action.
Facebook Chatbot Drives German Army Recruitment
The German Army drives recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali using Spectrm.
24 point lift in ad recall
7 point lift in recruitment interest
Messaging channel: Facebook Messenger
Language: German
Builds Audience
Drives Traffic
Increases Applications
COMPANY
The Bundeswehr is the unified armed forces of Germany and their civil administration and procurement authorities.
INDUSTRY
Government
SOLUTIONS USED
Social messaging
Automate 1:1 conversations at scale on Facebook Messenger.
Retargeting messages
Send personalized retargeting messages that drive action.
Conversation analytics
Optimize your customer journey with step-by-step funnel data.
The Challenge: Increase the Number of Candidates Enlisting in the Army
In today’s society, it is more important than ever to connect with your audience online. The Bundeswehr was looking for a unique way to build their audience on social media platforms in order to improve enrollment rates for the German Army.
The Solution: A Facebook Chatbot That Gives Users a Behind-the-Scenes Experience
The solution was a Facebook chatbot that drives army recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali.
The Bundeswehr drove traffic and increased applications by optimizing their Facebook chatbot using Spectrm’s conversational marketing platform.
Explore your use case with a conversational expert
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