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Facebook Chatbot Drives German Army Recruitment

The German Army drives recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali using Spectrm.

24 point lift in ad recall

7 point lift in recruitment interest

Messaging channel: Facebook Messenger

Language: German

Builds Audience

Drives Traffic

Increases Applications

COMPANY

The Bundeswehr is the unified armed forces of Germany and their civil administration and procurement authorities.

INDUSTRY

Government

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Increase the Number of Candidates Enlisting in the Army

In today’s society, it is more important than ever to connect with your audience online. The Bundeswehr was looking for a unique way to build their audience on social media platforms in order to improve enrollment rates for the German Army.

The Solution: A Facebook Chatbot That Gives Users a Behind-the-Scenes Experience

The solution was a Facebook chatbot that drives army recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali.

The Bundeswehr drove traffic and increased applications by optimizing their Facebook chatbot using Spectrm’s conversational marketing platform.

Explore your use case with a conversational expert

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