Skip to content
Play Video

Click play to watch the chatbot in action.

spectrm marketing bot case study logo

Daniel Wellington Guided Selling Bot Drives Conversions on Facebook Messenger

Daniel Wellington helps customers by recommending relevant products from their extensive catalogue using Spectrm.

Messaging channel: Facebook Messenger

Language: English

Drives Conversions

Builds audience

Improves Shopping Experience


Daniel Wellington is a Swedish watch brand founded in 2011 by Filip Tysander. DW is known for their minimalist designs.


Fashion & Apparel


Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Improve consumer experience on Facebook Messenger

Today’s consumers want to connect on a personal level with brands. Swedish watch brand, Daniel Wellington sought out to do just that in order to grow their audience, improve shopping experience and increase transactions online.

The Solution: A Helpful Facebook Messenger Bot for Guided Selling

The solution was a Guided Selling bot on Facebook Messenger that provided users with their own personal product recommendations. The chatbot recommended relevant products from their extensive catalogue based on customer’s repsonses.

Daniel Wellington drove conversions and built their audience by optimizing their shopping experience with Spectrm’s conversational marketing platform.

Explore your use case with a conversational expert

Watch more conversational marketing in action.