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Daniel Wellington Guided Selling Bot Drives Conversions on Facebook Messenger
Daniel Wellington helps customers by recommending relevant products from their extensive catalogue using Spectrm.
Messaging channel: Facebook Messenger
Improves Shopping Experience
Daniel Wellington is a Swedish watch brand founded in 2011 by Filip Tysander. DW is known for their minimalist designs.
Fashion & Apparel
The Challenge: Improve consumer experience on Facebook Messenger
Today’s consumers want to connect on a personal level with brands. Swedish watch brand, Daniel Wellington sought out to do just that in order to grow their audience, improve shopping experience and increase transactions online.
The Solution: A Helpful Facebook Messenger Bot for Guided Selling
The solution was a Guided Selling bot on Facebook Messenger that provided users with their own personal product recommendations. The chatbot recommended relevant products from their extensive catalogue based on customer’s repsonses.
Daniel Wellington drove conversions and built their audience by optimizing their shopping experience with Spectrm’s conversational marketing platform.