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Bosch AI Chatbot Introduces Products & Builds Audience

Bosch introduces new products by taking customers on a journey of innovation with Frizz, their talking fridge messenger bot built using Spectrm.

Messaging Channel: Facebook Messenger

Language: English & German

“For us, dialogue is the highest form of digital attention.”

Dr. Michael Schmidtke
Director Digital Communication at Bosch

Drives Engagement

Builds audience

Generates Insights


Bosch is one of the world’s largest suppliers of household appliances, industrial products and automotive components. Bosch has more than 440 subsidiary companies, with over 400,000 employees.


Consumer Goods


Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Drive Digital Engagement to Introduce New Products & Provide Insights

Bosch needed to connect with customers on a large scale to gain insights on new products, while minimizing the amount of manpower needed. They also wanted to inform customers on the innovations and features of their products.

The Solution: Frizz - A Talking Fridge Facebook Messenger Bot

Dr. Michael Schmidtke, Director of Digital Communications at Bosch, knew that dialogue is one of the best forms of digital attention. By building a sophisticated AI Chatbot that took customers on a journey of innovation, Bosch was able to collect valuable customer insights around their new products, while educating customers – and on a large scale.

Frizz, their talking fridge bot, was able to drive engagement, build their audience and generate important product insights using the analytics provided from Spectrm.

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