Click play to watch the chatbot in action.
Next drives sales by helping customers find the perfect pair of jeans from their extensive catalogue using a guided selling chatbot on Facebook.
Messaging channel: Facebook Messenger
Language: English (UK & US)
Next is a British multinational clothing, footwear and home products retailer headquartered in Enderby, Leicestershire. They pride themselves in offering products that are responsibly sourced and accessibly priced.
Fashion & Apparel
Automate 1:1 conversations at scale on Facebook Messenger.
Send personalized retargeting messages that drive action.
Optimize your customer journey with step-by-step funnel data.
Today’s consumers want to connect on a personal level with brands. Next sought out to do just that in order to build their audience, drive more conversions and improve customers’ shopping experience.
The solution was a guided selling Facebook Messenger bot that guided users through the jean buying process. With this Facebook chatbot, Next was able to engage customers at scale, provide high-quality product recommendations and build personal connections with their audience.
Next drove more conversions and improved customers’ shopping experience by optimizing their Facebook Messenger bot with Spectrm’s conversational marketing platform.
