Click play to watch the chatbot in action.
Next Guided Selling Facebook Messenger Bot Drives eCommerce Conversions
Next drives sales by helping customers find the perfect pair of jeans from their extensive catalogue using a guided selling chatbot on Facebook.
Messaging channel: Facebook Messenger
Language: English (UK & US)
Improves Shopping Experience
Next is a British multinational clothing, footwear and home products retailer headquartered in Enderby, Leicestershire. They pride themselves in offering products that are responsibly sourced and accessibly priced.
Fashion & Apparel
The Challenge: Connect with Customers on Facebook Personally
Today’s consumers want to connect on a personal level with brands. Next sought out to do just that in order to build their audience, drive more conversions and improve customers’ shopping experience.
The Solution: A Facebook Messenger Bot that Guides Users Through the Jean Buying Process
The solution was a guided selling Facebook Messenger bot that guided users through the jean buying process. With this Facebook chatbot, Next was able to engage customers at scale, provide high-quality product recommendations and build personal connections with their audience.
Next drove more conversions and improved customers’ shopping experience by optimizing their Facebook Messenger bot with Spectrm’s conversational marketing platform.