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Next Guided Selling Facebook Messenger Bot Drives eCommerce Conversions

Next drives sales by helping customers find the perfect pair of jeans from their extensive catalogue using a guided selling chatbot on Facebook.

Messaging channel: Facebook Messenger

Language: English (UK & US)

Drives Conversions

Builds audience

Improves Shopping Experience


Next is a British multinational clothing, footwear and home products retailer headquartered in Enderby, Leicestershire. They pride themselves in offering products that are responsibly sourced and accessibly priced. 


Fashion & Apparel


Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Connect with Customers on Facebook Personally

Today’s consumers want to connect on a personal level with brands. Next sought out to do just that in order to build their audience, drive more conversions and improve customers’ shopping experience.

The Solution: A Facebook Messenger Bot that Guides Users Through the Jean Buying Process

The solution was a guided selling Facebook Messenger bot that guided users through the jean buying process. With this Facebook chatbot, Next was able to engage customers at scale, provide high-quality product recommendations and build personal connections with their audience.

Next drove more conversions and improved customers’ shopping experience by optimizing their Facebook Messenger bot with Spectrm’s conversational marketing platform.

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