Marketing Trends
Digital Remote Communication with Customers in Extraordinary Times
In such an uncertain time, it’s more important than ever to communicate with customers in a way that is timely, responsive & reassuring.
Tag: Facebook Messenger
Best Practices
The Top Performing Direct To Consumer Customer Acquisition Strategies for Social Media
As brands battle for attention, there’s a growing problem with the cost of acquiring customers. Get the top D2C customer acquisition strategies here.
How To
How to Market Your Business on Facebook: The Power of Social Listening & Conversational Marketing
When done properly, marketing on Facebook provides customers with just what they need. Learn best practices used by enterprise & D2C marketers alike.
Best Practices
Customer Experience And Acquisition: Why The Two Go Hand in Hand in 2020
Brands who want to keep growing need to deliver on customer experience. Great experiences drive better customer acquisition performance – Learn how.
How To
How to Optimize Your eCommerce Conversion Funnel to Increase Conversion Rates
Learn the strategy that industry leaders are using to increase e-commerce conversion rates. How talking with your customers at scale can drive growth.
Customer Interview
Customer Interview with Sinéad Molloy from CoppaFeel!
Sinéad Molloy from CoppaFeel! speaks about the success of their Boob Bot on Messenger and her experience with Spectrm.
Marketing Trends
The Most Important 2021 E-Commerce Trends From Spectrm’s Industry Report
The most important 2021 e-commerce trends collected from Spectrm’s new industry report.
Industry News
What You Need to Know About The Latest Facebook Messenger Update
Facebook announced major updates to the Messenger platform to drive more valuable conversations between businesses and people. Here’s what you need to know.
Best Practices
5 Conversational Messaging Best Practices To Convert Your Target Audience
Learn the 5 conversational marketing best practices to convert your target audience faster. Avoid messaging fatigue and increase your return on ad spend.
Marketing Trends
Why Conversational Marketing Helps You Beat Ad Fatigue & Convert More Customers
Care about limiting ad fatigue, increasing return on ad spend and scaling your customer growth? Learn why conversational marketing helps achieve all three.