Mastercard’s Raja Rajamannar talks about why it’s important to rethink traditional marketing.
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Stephanie Horton, Senior Director of Global Consumer Marketing, Commerce at Google, discusses how marketers should meet customers where they are on various channels, why you should focus on testing and experimenting with your channel mix, and how customer retention comes from solving customer pain points.
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Gabrielle Valdez Dow, VP, Marketing & Fan Engagement at the Green Bay Packers on Engagement and Tracking the Fan Journey
Continue readingOne to One Consumer Marketing Podcast Vision from Max Koziolek
Spectrm’s Max Koziolek on Podcast Lessons Learned from the One to One Consumer Marketing Podcast and the Vision for Its Future
Continue readingPersonalized Customer Retention with Warner Bros. Discovery VP
Better Approaches to More Targeted and Personalized Customer Retention with Yoav Banai, Group VP Retention & Engagement at Warner Bros. Discovery Streaming
Continue readingWhy Personalization at Scale Starts with Well-Managed Data
Chime’s Natalie Miles on Why Personalization at Scale Starts with Well-Managed Data
Continue readingHow to Build More Rapport with Customers
Ben speaks with Shaurya Tyagi, Head of Digital Marketing & Loyalty at India’s largest retailer. They discuss how to increase retention by focusing on building rapport for customers and creating “wow” moments.
Continue readingState of B2C Customer Retention Roundtable
“State of B2C Customer Retention” Roundtable with iRobot’s Erin Bonsang, Delivery Hero’s Tobias Lüder, and Voi Technology’s Carl-Adam Markborn
Continue readingHow to Build Customer Relationships Through Exchanging Value
Alterra Mountain Co.’s Molly Holmes on How to Build Customer Relationships Through Exchanging Value
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