Mastercard’s Raja Rajamannar talks about why it’s important to rethink traditional marketing.

Stephanie Horton, Senior Director of Global Consumer Marketing, Commerce at Google, discusses how marketers should meet customers where they are on various channels, why you should focus on testing and experimenting with your channel mix, and how customer retention comes from solving customer pain points.

Doug Vosik, Senior VP of Marketing & Communications/CMO at the Houston Texans, talks about engaging fans with tailored content through wins or losses and how to be data-driven to satisfy their unique needs.

Gabrielle Valdez Dow, VP, Marketing & Fan Engagement at the Green Bay Packers on Engagement and Tracking the Fan Journey

Spectrm’s Max Koziolek on Podcast Lessons Learned from the One to One Consumer Marketing Podcast and the Vision for Its Future

Better Approaches to More Targeted and Personalized Customer Retention with Yoav Banai, Group VP Retention & Engagement at Warner Bros. Discovery Streaming

Chime’s Natalie Miles on Why Personalization at Scale Starts with Well-Managed Data

Ben speaks with Shaurya Tyagi, Head of Digital Marketing & Loyalty at India’s largest retailer. They discuss how to increase retention by focusing on building rapport for customers and creating “wow” moments.

“State of B2C Customer Retention” Roundtable with iRobot’s Erin Bonsang, Delivery Hero’s Tobias Lüder, and Voi Technology’s Carl-Adam Markborn

Alterra Mountain Co.’s Molly Holmes on How to Build Customer Relationships Through Exchanging Value