How To
How Automotive Chatbots Are Bringing the Car Dealership Experience Online
Here is how Ford and Renault, some of the biggest automotive brands, are leveraging marketing chatbots to engage their audience.
Tag: Personalized Marketing
Best Practices
Why Marketers Don’t Need Custom Landing Pages to Personalize Post-Click Experiences
It’s no secret that personalization in marketing gets results. In fact, 90% of U.S. consumers find marketing personalization appealing. The question marketers ask themselves isn’t,
Best Practices
7 Stats That Show The Future of Marketing Is Mobile & Customer-First
The future of marketing is mobile and customer-first. These 7 statistics point to why.
Industry News
1:1 Marketing Personalization Stats Every Marketer Needs to Know
Learn how marketers are implementing personalization to drive business growth.
Best Practices
4 Ways Declared Data Solves Privacy Challenges for Digital Marketers
Changes to privacy laws and tracking technologies are creating big challenges for digital advertisers. Here’s how declared data helps marketers overcome them.
How To
How to Improve Digital Communication With Customers to Drive Growth
Times have changed. Here’s how to improve your digital communication with customers to grow faster.
Best Practices
What to Look for When Choosing a Chatbot Provider for Your Enterprise Business
Choosing the right chatbot provider is critical to conversational marketing success. For enterprise business, Spectrm offers a top-tier solution.
Marketing Trends
Customer Experience Trends to Watch in 2020 and Beyond
Knowing these 2020 customer experience trends can help your brand improve loyalty, recall, and transactions.
Industry News
How Conversational Marketing is Helping Financial Businesses During COVID-19
Learn how financial businesses can overcome COVID-19 challenges and continue growing.
Best Practices
5 Inspiring Conversational Marketing Examples of Personalization at Scale
5 inspiring examples of how conversational marketing scales personalized advertising campaigns that get results.