Podcast Type: Marketing Technology

Beiersdorf’s Axel Adida on Staying Relevant with Your Strategies, Skills, and Technologies

Max speaks with Axel Adida, Chief Digital Officer at Beiersdorf. They discuss how marketers need to be flexible “in mind and skills” with technological and customer behavior changes, especially when initiatives like cookie deprecation are shifting how to grab customer attention.

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Podcast Type: Marketing Technology

Beiersdorf’s Axel Adida on Staying Relevant with Your Strategies, Skills, and Technologies

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